CONTACT
Public Relations
Aquent
617.535.5068
publicrelations
@aquent.com
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AQUENT PARTNERS WITH THE AMERICAN MARKETING ASSOCIATION TO FIELD A SALARY SURVEY OF MARKETING PROFESSIONALS
Boston, Mass. (July 12, 2004) — Aquent, a firm that specializes in solutions for marketing and creative services organizations, is partnering with the American Marketing Association (AMA) to develop a definitive salary survey of the marketing arena. The AMA is comprised of nearly 40,000 marketing professionals worldwide, who turn to the association for information, news, and industry insight. The survey, being fielded now, will be available free of charge in the fall, as an interactive online database.
“We learned through the talent we represent that marketing salary surveys tend to be very expensive and overly complex,” says Jenny Norwood, Aquent’s marketing director. “We provide a free survey for creative professionals that is widely valued by both hiring managers and designers alike.” Nancy Costopulos, AMA’s marketing director, states, “The AMA is pleased to partner with Aquent on this initiative. This study will be a vital resource for marketing professionals.”
In order to gather sufficient data to provide statistically reliable results for all users, Aquent and the AMA are aggressively soliciting responses from marketing professionals by way of an online survey site, www.aquentamasalarysurvey2004.com. The survey site will be open to respondents until August 6, 2004.
The results site will go live in September. For more information about the survey, please contact Jenny Norwood at 617-535-4540 or jnorwood@aquent.com.
About Aquent
Aquent (aquent.com) is a global professional services firm that delivers staffing, consulting, and outsourcing solutions for marketing, communications, and creative services. Through a network of more than eighty offices worldwide, Aquent provides services in the areas of print and Web design and production, advertising and media, marketing, public relations, and marcom office support. In its eighteen-year history, Aquent has made over 400,000 matches of contract and full-time professionals with client companies worldwide. The company is headquartered in Boston, Massachusetts.
About the American Marketing Association
For over six decades, the American Marketing Association (AMA) has been the source that marketers turn to first. Online, in print, and in person, the AMA provides information and networking through their Web site, publications, conferences, special interest groups, and local chapters nationwide. Their Member Resource Center at www.MarketingPower.com gives their members exclusive access to articles, hot topics, case studies, white papers, and much more. AMA’s international headquarters is located in Chicago, Illinois | |