Share Marketing Information Without Giving Away the Farm

BOSTON —Aquent, a global professional services firm, announces the third presentation in its popular Aquent Inside Marketing video tutorial series—Best Practices: Who’s Working Smarter. This newest offering debuts today, Friday, October 21, 2005, on aquent.com and features Jennifer Miller, a business analyst for Aquent Technologies.

In this tutorial, Miller illustrates how today’s successful chief marketing officers are embracing change and gleaning insight from the best practices of other companies. By sharing what works—without compromising proprietary information—CMOs are learning how to make improvements without wasting time and resources.

“Many in-house creative services departments have become sophisticated about measuring their own performance,” explains Miller, “but they don’t want to spend time trying to make improvements that won’t benefit them in the long run. While ad agencies often must be secretive to maintain an advantage, all creative services professionals can raise efficiency levels by exchanging information, and this video creates an opportunity for them to do that. This willingness to share best practices, even among competitors, is a testament to the level of professionalism and quality of people out there now. They want to do what’s best for the company and the team, and they are willing to go the extra distance to do it.”

The series, which is designed to address some of the many pressing issues facing marketing and creative professionals today, will continue through the end of the year and will focus on evolving marketing and communications issues.

ABOUT AQUENT
Aquent (aquent.com) is a global professional services firm that delivers staffing, consulting, and outsourcing solutions for marketing and creative services. Through a network of over sixty branches worldwide, Aquent has made over 400,000 matches of contract and full-time professionals with client companies around the globe. The company is headquartered in Boston, Massachusetts.

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NOTE TO EDITORS: For video transcripts or graphics, contact Judith King, 818.985.7186, jking818@adelphia.net. For more information about Aquent and the Aquent Inside Marketing program, contact Mary Anne Hailer, 617.535.5072, mhailer@aquent.com.