BOSTON, MA (JANUARY 16, 2008) —Aquent, the world’s largest staffing firm specializing in solutions for marketing and creative organizations, invites Marketing Managers, Directors, and Vice Presidents of Marketing to attend “Do More with Less: Put Marketing Operations to Work in your Department,” a free webcast featuring Mayer G. Becker, National Practice Director, MarketSphere Consulting LLC.

In this Aquent-Sponsored webcast, Mr. Becker will provide examples of how leading-edge companies have transformed their marketing departments to operate more efficiently, to improve the effectiveness of marketing initiatives and programs, and to better align and measure what marketing does against company objectives by implementing a Marketing Operations function.

Mayer Becker is a senior member of the MarketSphere Enterprise Marketing Management Practice and has over 25 years of experience in sales and marketing management.  He is a recognized industry thought leader in the fields of marketing operations and automation.

“This year, marketing departments will be required to drive a growth agenda - in the midst of web-enabled 24 x 7 markets, proliferating communication channels, and reduced headcount and budgets,” said Ann Webster, President of Aquent North American Staffing.  “In this Aquent/AMA webcast with Mayer Becker, attendees will learn how implementing a marketing operations function will allow them to do more with less, and faster in 2008.”

The free webcast will be broadcast on January 24, 2008, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website. The presentation will also be archived for future on-demand viewing on the AMA’s website.

ABOUT AQUENT
For over twenty years Aquent has led the way in transforming how companies find and utilize marketing and creative talent to execute their brand strategies. Aquent’s pioneering approach to staffing and services has helped thousands of companies - including two-thirds of the Fortune 500 and 90 of the Fortune 100 - build their internal marketing and communications capabilities. Last year we placed over 11,000 Aquent talent at more 3,000 companies. Aquent, online at www.aquent.com, is headquartered in Boston, MA.

ABOUT MARKETSPHERE CONSULTING
MarketSphere Consulting LLC is a national, multi-practice business consulting firm dedicated to serving clients as trusted advisors.  The dedicated Enterprise Marketing Practice enables complex, global marketing organizations to transform their marketing departments into more effective ones through adoption of enabling technologies, establishment of common processes and re-alignment of organizational structures.   MarketSphere implements Aprimo and Unica software, builds marketing performance management solutions and guides companies to optimize marketing supply chain spend.  Learn more at emm.marketsphere.com.