Maximizing Budget with Internal Creative Services

Marketing departments are responsible for more products, programs, and deliverables today than ever before and deadlines are only getting shorter. In this webinar, Nina Eigerman discusses how having an efficient internal creative services department can improve marketing productivity by 30 percent to 50 percent, driving top-line growth and dropping more profits to the bottom line.

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Download our commentary on the importance of addressing resource and process issues prior to implementing a marketing resource or operations management system.

Bottom Line Design

How can you do more with less? It’s a challenge that marketing and creative services organizations increasingly face. You’d like to better align your resources and re engineer your processes. But where to start?

Nina Eigerman shares some of the strategies organizations use to optimize their creative services processes and results.

Best Practices: Who's Working Smarter?

In this video, Aquent’s Jennifer Miller reveals why more and more organizations are reaching out to learn from their peers—and how you can make industry best practices part of your organization’s everyday business practices.

Tune in to see what Jennifer Miller has to say about how you can work smarter.

Internal Benchmarking: Quantify, Justify, and Grow

How do you put creative needs into numbers? Aquent practice leader Ed Krug will tell you how you can use metrics to rationalize new marketing expenditures.

Watch Ed Krug discuss internal benchmarking.