Presenter: Simms Jenkins, CEO of BrightWave Marketing

+View original webcast
This live recording will explain how to:
   Define your program's purpose, goals,     and benchmarks
  Position email as a service to your     organization
   Track metrics and test concepts
   Cut costs and deliver exceptional      value to your subscribers

+Visit The Truth About Email Marketing
This Web site offers information about Simms’ new book, “The Truth About Email Marketing,” due out in August.

+Visit EmailStatCenter.com
This is the first centralized online repository of statistics and research specific to the email marketing industry.
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