Coordinating Print and Web Initiatives: A Webcast Experience
- September 24, 2007
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- Tags: digital
On Thursday, September 27th, Aquent will be hosting a Webcast entitled, "Getting it All Together: Best Practices in Planning for Coordinated Print and Web Initiatives." The Webcast will be conducted by the president of Aquent Consulting, Nina Eigerman. NIna will use examples taken from the work of companies such as Blue Cross Blue Shield of North Carolina, L.L.Bean, and Staples to show how careful planning can help your organization integrate print and Web efforts while simultaneously increasing consistency, reducing duplication, and eliminating design-team frustration.
I've had a chance to speak with representatives for these organizations myself and will be posting podcast interviews with some of them at the end of this week.
Stay tuned!
See More In: Podcast, Managing Creatives
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