First Ever Aquent Podcast: Talking About Creative Briefs
- May 21, 2007
- 0 Comment(s)
- Tags: digital
Following last week's AMA webcast, Successful Creative Briefs: Linking Business Objectives and Creative Strategies, sponsored by Aquent, we convened a virtual roundtable to continue the discussion of best practices in producing effective creative briefs.
Our panelists were: Andy Epstein - Director of Graphic Design and Print Production at BMS Studio, the in-house design agency at Bristol-Myers Squibb David Haskell - Senior Writer at Digitas, a leading interactive and direct marketing agency Michael Hunter- Marketing Director for Whirlpool's KitchenAid brand Sheri L. Koetting - Principal/co-founder of MSLK, an award-winning graphic design agency.
I moderated the discussion, which lasted a little over half an hour. For your listening convenience, I split the entire thing into three parts as noted below.
Part 1 - Best Practices: Thoughts on Putting Together Great Creative Briefs
Part 2 - What Creative Briefs Can (and Can't) Do
Part 3 - Using Creative Briefs to Manage the Creative Development Process
Please feel free to share all comments and criticisms with me, Matthew Grant!
Comment(s)