Marketing Mix Models: Maximizing Marketing Effectiveness in a Changing Environment
- February 18, 2010
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- Tags: webcast
Presented by Don Holtz, Co–Founder and President, Interlocking Analytics
This webinar will address what needs to be different in Marketing Mix Models to continue to improve marketing performance including:
- Lower cost media to encourage product trials and repeat purchases
- Non-CPG companies developing Marketing Mix Models even though their business environment is far different to CPG
- Competitive and external factors can change and affect the guidance that results from a model when the model was built using historical data
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