January 05, 2012

The strategic power of design, with AIGA’s Richard Grefé

Think design is just about creating logos? Not so! In fact, designers can help businesses to innovate, communicate and solve big challenges. “There are two aspects of design,” says AIGA executive director Richard Grefé: "One is making objects and the other is solving problems. If you need to create a sign, 90 percent o... More

tagged: advertise

June 15, 2009

Why Interactive Advertising Needs a Creative Revolution

Advertising can work in subtle ways. It can boost profitability, even for large brands in developed markets, which are normally sluggish and rarely see sustained sales increases. Advertising is not as weak as it seems, just difficult to measure. More

tagged: SEM, advertise, analytics, web, online marketing