Results for Tags: "analytics" (9 results found)
August 29, 2012
Why Web Data Miners Make Huge Marketing Impacts
As the champions of marketing campaigns and media buyers, web analysts shed light on what works and what doesn’t, freeing up online marketers, designers, writers, and developers to do what they do best. Another excellent benefit of web analysts is that their methodology is consistent across all industries. This means t... More
tagged: interactive, analytics, hiring, blog
August 12, 2011
Making the Most of Your Social Media Investment
To build a thriving social media community, brands are striving to integrate social media with their marketing activities. As they do so, they’re finding a dearth of best practices in social media. More
August 31, 2009
Web Analytics Data...Leaving You With More Questions Than Answers?
Most organizations today use sophisticated analytics packages to closely monitor their websites. As it turns out, web analytics products provide lots of data, but nothing is actionable, the data has a way of generating more questions than answers because it only reveals when, where, and how users are navigating your si... More
tagged: digital, user experience, analytics, web
June 15, 2009
Why Interactive Advertising Needs a Creative Revolution
Advertising can work in subtle ways. It can boost profitability, even for large brands in developed markets, which are normally sluggish and rarely see sustained sales increases. Advertising is not as weak as it seems, just difficult to measure. More
tagged: SEM, advertise, analytics, web, online marketing
April 03, 2008
June Dershewitz on Careers in Web Analytics and Avoiding the "Report Monkey Trap" - A Podcast Experience
June Dershewitz on Careers in Web Analytics and Avoiding the "Report Monkey Trap" - A Podcast Experience More
February 13, 2008
Leave Robot Work to the Robots
"Leave Robot Work to the Robots" - June Dershewitz and Career Advice for Web Analysts More
November 21, 2007
Jim Sterne, the eMetrics Summit, Websites as Verbs
Jim Sterne, the eMetrics Summit, and Websites as Verbs More
February 09, 2007
Eric Peterson - Web Analytics Demystifier Extraordinaire
Aquent (the company this blogger works for) is sponsoring an AMA Webinar entitled, “Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts.” The presenter will be none other than web analytics luminary, Eric T. Peterson. More
October 31, 2006
Are You Driven by Data?
If you are a marketing professional and want to learn more about the power of data analytics and its innovative, even revolutionary application across a variety of industries, you should check out the webcast that Professor Davenport conducted on October 31, 2006 through the AMA. More