Results for Tags: "brand" (26 results found)
January 09, 2012
Where brain science and marketing meet
Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli. More
tagged: brand, online marketing
July 27, 2011
Goodbye to Brand Consistency?
Marketers have long followed the mantra of maintaining brand consistency, yet with an endless array of customer touch points available to us, is consistency really what we should be striving for? There’s a whole new world of user experiences to capitalize on, and we need to treat each medium differently. More
June 03, 2011
Healthcare Conversations in Social Media
A few years ago my husband was complaining of pains on one side of his stomach. He was quick to write it off, telling me he must have eaten some bad chili and was going to try to get some sleep. Always the worrier, I got onto WebMD and quickly found his symptoms were classic signs of appendicitis. As it turns out, I'm ... More
tagged: digital, brand, webcast, healthcare
May 31, 2011
Why Content Matters In Marketing
Content is becoming increasingly important for marketing success. Today, savvy marketers are embracing a content-focused marketing strategy to achieve critical goals. More
December 01, 2010
High Quality, Low Cost: 3 Keys to Successful Creative Services Management
Running an in-house creative services function can be uniquely challenging for several reasons, but the most pressing is this: You've got to provide creative solutions and customer service at levels comparable to those of external agencies while saving your clients and your parent organization money, and those cost sav... More
November 29, 2010
Top 5: Emerging Brand Trends on Facebook (from Mashable)
Facebook has become the behemoth in the room. It's total world domination is just beginning, it seems, so the sooner we all jump on this band wagon the better. More
October 22, 2010
How Big Brands Use Social Media: Kraft Foods (Oreo) Embraces Facebook to Reach Moms
Beth Reilly and her team at Kraft Foods has built a Facebook following of 11 million followers for Oreo Cookies. Her strategy: once you reach critical mass it's usually possible to step back and let your fans talk among themselves, and dive in only to clear up misunderstandings or manage product issues. More
July 26, 2010
But Wait, There's More... Pantone Launches a Magazine
If you wanted to figure out why turquoise is color of the year, packaging design trends, or bolder choices for 2010 bridesmaids, then you should pop over to Tones. More
tagged: brand
April 05, 2010
Chiquita Banana Brand Refresh
When you think Chiquita, you think banana. And when you think Chiquita bananas, you think of their iconic blue sticker, right? More
tagged: brand
October 30, 2009
Rebranding: Right Or Risky?
A company rebrand is, ideally, a fantastic opportunity for businesses to reinvent and/or refresh themselves within the marketplace, to reinforce and reflect their core values and, above all, to reconnect with consumers. More
tagged: brand
September 17, 2009
AIGA | NPR Case Study
AIGA recently put up a great case study on the redesigned NPR.org website. More
tagged: brand
August 26, 2009
Best Promotion of Social Media Efforts by a Big Brand: And the Winner Is...
Fast Company featured an article by Julie Rutherford, highlighting successful efforts of social media tactics by large brands. More
April 03, 2009
Tropicana: Old vs New, Old wins
Tropicana’s rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet. More
tagged: brand
April 01, 2009
Vomit Comet
While critiquing professionally designed logos, Web sites, and marketing materials is necessary to keep the bar high in the design world, poking fun of really poorly designed ones is part and parcel of being a Designer. The problem is, spouses and friends many times don’t enjoy a good dig at a bad logo. More
tagged: brand
March 06, 2009
Pulp Friction
Tropicana (part of PepsiCo) is scrapping their months-old new brand, created by Arnell Group, and going back to the old “straw in orange” approach. More
tagged: brand
October 23, 2008
Mmmm, It's War
Maybe it’s just because I read the LA Times Food Section every Wednesday that I’ve noticed a non-computer-related war going on. More
tagged: brand
October 17, 2008
When You're Wrong, You're Wrong?
A few days ago I said that I didn’t believe in those design forums where a bunch of anonymous people pick apart a logo, illustration, ad campaign, etc. Well, apparently everyone else loves the idea. More
tagged: brand
October 13, 2008
The People Have Spoken!
Sometimes I wonder if online design forums are good or bad. Or are they just like another small town city council meeting gone astray? More
tagged: brand
September 12, 2008
Who Moved My Peanut Butter?
Why is the fact that people are arguing about peanut butter important? Is it important? More
tagged: brand
September 09, 2008
Green vs. Green Washing
Saying your plastic bag is saving the Earth just because you can use it again as a garbage bag (as the American Chemistry Council insists) or that you’re an environmentally friendly green gas station has made a lot of “green marketing” efforts seem ridiculous and lame. More
tagged: brand
March 17, 2008
Brains on Brands, Part 2: Straw Men, Aunt Sally, and Classic Mistakes Ads Make
In Part 1 of our podcast interview with James Intriligator, Senior Lecturer in Psychology at the University of Wales in Bangor, we talked about branding, loyalty, and consumer psychology. In Part 2, we discuss personae and customer motivation, different neuormarketing approaches, and how understanding the brain can hel... More
tagged: brand, online marketing
March 15, 2008
Brains on Brands: Where Marketing Meets Neuroscience
Marketing may not yet be a hard, or even soft, science. Nevertheless, scientists are indeed taking a hard look at marketing and beginning to paint a very interesting picture of how and why marketing actually works IN THE BRAIN. More
tagged: brand
November 28, 2007
William Lunderman on Brand Design, Universal Needs, and Global Consumers
William Lunderman is VP of Global Strategic Brand Design at Colgate-Palmolive. He’s thus far led quite an illustrious career as a designer and design leader for well-known brands like Revlon and iconic brands like Campbell’s Soup. I invite you to listen to our conversation. More
tagged: brand
November 20, 2007
Brand Narratives and Other Tall Tales
The Advertising Research Foundation, which publishes The Journal of Advertising Research, released a white paper last month entitled, “On the Road to a New Effectiveness Model.” More
tagged: brand
November 14, 2007
Customize Your Message AND Your Product - Expert Advice on Marketing Across Borders
Aquent talent spotlight: Our planet is smaller than it used to be, thanks to jet travel, the Internet and other inventions that reduce the historical limitations of distance and time, but when it comes to global product launches and marketing campaigns, it’s a big world after all–and going global involves serious chall... More
tagged: brand
October 12, 2007
Games and Advertising: World of Warcraft, Toyota, Coke, and Leeroy Jenkins
There is plenty of stuff out there that you can read about in-game advertising. What’s strange is when games become so popular that they can serve as the setting for real-live commercials. More
tagged: brand