Results for Tags: "campaign" (3 results found)
July 27, 2011
Goodbye to Brand Consistency?
Marketers have long followed the mantra of maintaining brand consistency, yet with an endless array of customer touch points available to us, is consistency really what we should be striving for? There’s a whole new world of user experiences to capitalize on, and we need to treat each medium differently. More
August 03, 2009
The Down-Low On DM....
In its report ‘Direct Mail, Email, and Online Advertising 2008′, Open Mind Research Group shows that a large percentage (37%) of people prefer a combination of both mail and email. “Consumers believe email is good at supporting of clarifying mail, and they are more likely to respond if communicated to by both channels.... More
tagged: digital, online marketing, campaign
August 29, 2008
In Case You Were Under a Rock
Viral Dove Ads – presenting two of the films from Dove’s Self-Esteem gallery. More
tagged: campaign