Results for Tags: "online marketing" (11 results found)
January 09, 2012
Where brain science and marketing meet
Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli. More
tagged: brand, online marketing
October 21, 2010
Aquent's Ad Campaign Goes Viral: InternetOnlineWebsite.com
InternetOnlineWebsite.com is designed to highlight some of the disciplines in marketing and design needed to execute great online efforts and uses interactive pop-ups to let visitors discover more about these roles. There's also a direct line to Aquent's specialized experts that can get you started right away. More
tagged: digital, web, online marketing
September 14, 2010
Create an Effective Online Marketing Organization
To develop an online marketing function that will drive ROI for an organization, companies need to understand and know how to leverage a key set of knowledge areas. Although bringing this online marketing function in-house is the ideal structure, you do not need to hire a large base of as permanent employees, nor can ... More
tagged: SEM, digital, online marketing
August 03, 2009
The Down-Low On DM....
In its report ‘Direct Mail, Email, and Online Advertising 2008′, Open Mind Research Group shows that a large percentage (37%) of people prefer a combination of both mail and email. “Consumers believe email is good at supporting of clarifying mail, and they are more likely to respond if communicated to by both channels.... More
tagged: digital, online marketing, campaign
July 29, 2009
Cheeky Video
Air New Zealand didn’t have to make their in-flight safety video hilarious, but by doing so, it’s turned into a viral marketing campaign. As of a couple weeks ago, this “Bare Essentials” YouTube video has gotten 3 million hits. More
tagged: videos, online marketing
June 17, 2009
Marketing E-mails Expected to More Than Double in Five Years
If you think you’re getting a lot of junk in your inbox now, just wait a couple of years. More
tagged: digital, online marketing
June 16, 2009
Google Adwords Bid Simulator Reference Guide
Checking out the new Google Adwords bid simulator. More
tagged: SEM, digital, online marketing
June 15, 2009
Why Interactive Advertising Needs a Creative Revolution
Advertising can work in subtle ways. It can boost profitability, even for large brands in developed markets, which are normally sluggish and rarely see sustained sales increases. Advertising is not as weak as it seems, just difficult to measure. More
tagged: SEM, advertise, analytics, web, online marketing
June 11, 2009
Are You Prepared for Google Trademark Terms?
Whether you’re buying keywords or policing your brand, Google’s end to the ban on trademarked terms in search ads represents a seismic shift in SEM. More
tagged: SEM, digital, SEO, online marketing
April 06, 2009
More Characteristics of Viral Marketing...
Viral marketing is an online tool which plants the seed of an idea, product or service which later on spreads virally through social networks. More
tagged: digital, online marketing
March 17, 2008
Brains on Brands, Part 2: Straw Men, Aunt Sally, and Classic Mistakes Ads Make
In Part 1 of our podcast interview with James Intriligator, Senior Lecturer in Psychology at the University of Wales in Bangor, we talked about branding, loyalty, and consumer psychology. In Part 2, we discuss personae and customer motivation, different neuormarketing approaches, and how understanding the brain can hel... More
tagged: brand, online marketing