Results for Tags: "Resources" (50 results found)
October 18, 2012
Use of Flexible Workforce Key for Marketing & Creative Orgs
Our research shows that hiring managers need to strategically determine how best to proactively balance workloads and bring technical expertise to their teams. To accomplish those goals, the flexible workforce is being looked to more and more as a vital external resource. More
tagged: digital, creative, white paper, survey, contracting, blog, mobile, managing, staffing
September 27, 2012
Design Salaries 2012: Holding Strong
The results of the AIGA/Aquent 2012 Survey of Design Salaries was released this week and contains some not-so-surprising information, but plenty of good news on upward trends. More
tagged: digital, interactive, creative, survey, blog, graphic design
September 11, 2012
Tips For Hiring a Community Manager
What does their social profile look like? Do they understand your business? Are they a GOOD multi-tasker? Are they resourceful? More
September 09, 2012
A Posse of Wordsmiths
Today, companies increasingly build freelance creative teams of both writing and design talent for the purpose of creating high-quality, relevant content needed to strengthen their online presence. Instead of a creative assembly line, writers and designers (sometimes with a developer and UI/UX pro joining in) collabora... More
September 08, 2012
It Takes a (Social) Community to Raise Your Brand
It’s unfortunate many companies still lack at least a community manager, let alone a social media team. Is yours one of them? More
tagged: blog
September 06, 2012
Avoid These Resume Red Flags When Job Hunting
With the unemployment rate holding strong at 8.3%, it can be difficult to stand out when hunting for a new job. We've put together a list of 6 important resume details to pay close attention to when looking for your next gig. More
tagged: job hunting, blog, résumé
September 06, 2012
Don’t Forget Your Creative Brief!
A creative brief is key when you hire freelance writers for your projects. Knowing the following information helps these writers deliver the specific content you need to bring your campaign to life. More
tagged: copywriting, blog, managing, content
September 05, 2012
Evaluating An Interactive Designer's Portfolio
Technology has advanced to the point where grabbing attention for your brand means you need superior web user experiences and share-worthy mobile apps. HTML5, CSS, jQuery, the list goes on and it’s enough to launch you into overwhelm. This may also make you wonder: If you aren’t an interactive designer or developer, ho... More
tagged: copywriting, blog, managing, content
September 04, 2012
Outdated Work Profiles Are So Yesterday
A job seeker’s time is valuable. This is one reason we’re excited to introduce Aquent’s latest talent tool, Social Update. This is a quick and convenient way for job seekers in our network to let our agents know of any new skills, education, and experience they’ve acquired. More
tagged: job hunting, blog, résumé
September 03, 2012
Attracting Developers (Or Digital Heros, As We Like to Call Them)
So, how do you source and attract the developer(s) your company needs to thrive in the digital age? By knowing what makes them happy and want to work. More
tagged: digital, interactive, hiring, blog, front end, mobile, technology, staffing
August 31, 2012
You and the Art of Freelance Creative Management
Keeping creative talent engaged isn’t as difficult as it may be made out to be. It just takes planning and a slightly different mindset. Go ahead, be creative about it! More
August 29, 2012
Why Web Data Miners Make Huge Marketing Impacts
As the champions of marketing campaigns and media buyers, web analysts shed light on what works and what doesn’t, freeing up online marketers, designers, writers, and developers to do what they do best. Another excellent benefit of web analysts is that their methodology is consistent across all industries. This means t... More
tagged: interactive, analytics, hiring, blog
August 28, 2012
Quality Writing Rules the Web
Today’s savvy marketers are increasingly adopting content-focused marketing strategies. Using original content from a pool of contract writers is key because this approach achieves three critical goals. More
tagged: copywriting, blog, SEO, content
August 27, 2012
Why You Need A Social Media Manager
Social media platforms continue to evolve and more are launching regularly, which moves having a Social Media Manager from “nice to have” status to “must have.” This means it's time to ask: Will you make it a priority to get serious about your social community or continue to fall behind? More
July 26, 2012
Getting the Best Work From Your Temporary Workforce
Finding ways to maximize employee performance is important - and it may be even more important when you’ve engaged contractors on short-term assignments. The key is to make sure that you’re providing feedback on their performance and helping them feel like part of the team. More
tagged: talent, contracting, hiring, freelance, blog, managing, staffing
July 19, 2012
Why Both Temp-to-Perm and Temping are Wise Choices
We know a majority of our expert talent come to us for both: a foot in the door for more permanent work at some of the world's biggest brands and work that offers them the flexibility they want. More
tagged: job hunting, contracting, freelance, blog, staffing
July 18, 2012
The Top 3 Aquent/AMA Webcasts So Far This Year
Much like your favorite TV show, Aquent is on an AMA Webcast ‘hiatus’ for the summer. Since things might be a bit slower for you right now, we thought we’d share our three most popular webcasts from the first half of the calendar year – just in case you want to take some of your downtime for professional development. More
tagged: webcast
June 25, 2012
Free HTML5 Training - The Summer of Learning is Here!
As part of our commitment to providing career advancement opportunities to the design community, we’re providing free HTML5 training through our new Summer of Learning program. More
tagged: webcast
April 24, 2012
How to Build a Mobile Team
You're more likely to succeed if you ask yourself a few crucial questions before you hire. As mobile devices become the primary way more and more people interact with the web, companies need to organize and manage teams that can deliver a superb mobile experience. The skill sets you need for these teams tend to be dif... More
April 18, 2012
How To Do More With Less: Exploring Decoupling Strategy and Execution for Marketing Projects
Decoupling is a strategy that works; brands around the world are adopting this very effective strategy and saving real marketing dollars. More
tagged: webcast
March 21, 2012
5 Tips to be 'Mobiltastic'
In the fast-evolving mobile market, companies can’t afford a misstep or forgo a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company. More
tagged: webcast
February 15, 2012
Driving Change with Creativity
Think design is just about creating products or logos? Think again. In fact, designers can help businesses to innovate, solve problems, and grow in new ways. More
tagged: webcast
January 18, 2012
Marketing to Your Customer's Brain
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. In this webcast, Roger Dooley, Author and Founder of Dooley Direct talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain. More
tagged: webcast
November 10, 2011
Brand Consistency is Killing Digital Advertising
Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. More
tagged: webcast
October 12, 2011
Flexible Workforce Strategies to Improve Your Marketing Team's Effectiveness
Two-thirds of marketers working 51 or more hours a week rate their work life as "extremely stressful"— more than double the rate of those working 40 hours or less. More
tagged: webcast
October 11, 2011
2011 Trends in Marketing: Flexible Workforce Strategies
As the number of marketing channels and media outlets continue to proliferate, organizations are asking more of their marketing departments. With marketers communicating across more channels and... More
tagged: white paper
September 15, 2011
Successfully Tackling Emerging Marketing Trends
Emerging trends in social media and mobile marketing are sparking tremendous demand for key digital marketing talent. More
tagged: webcast
June 15, 2011
How User Centered Web Design Techniques Enhance Online Marketing
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. More
tagged: webcast
May 18, 2011
Social Networks: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. More
tagged: webcast
May 04, 2011
The Webby Debates Presented By Aquent: iPhone vs. Android
CNN Money’s Laurie Segall hosts Josh Topolsky, Editor-at-Large of Engadget and Lance Ulanoff, Editor-in-Chief of PCmag.com as they discuss the timely topics of Android vs. iPhone users, Apple's closed approach and its effects on the market, how Google is learning from Apple in its quest to remain on top, plus much more... More
tagged: webcast
April 20, 2011
Healthcare Social Media: The Conversation That Is Defining Your Brand
Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of your brand – and pharmaceutical companies are sometimes the only voice absent from the conversation. More
tagged: webcast
March 16, 2011
Building the On-Demand Brand: Top 5 Digital Marketing Trends to Capitalize On Now
Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? More
tagged: webcast
February 16, 2011
The Youth Mobile Age: Understanding Trends Among the Mobile Youth for 2011
Where would we be without SMS, BBM, Facebook, and MP3s? Youth discovered them first. Find out what's hot and what's not in the Youth Mobile Age in this webcast presented by Graham Brown. More
tagged: webcast
January 28, 2011
Why It's So Important To Be Likeable on Facebook and How To Do It
With over 550 million users and growing, Facebook is the single most important social media platform for marketers to understand and leverage. In this webcast, Dave Kerpen, CEO of Likeable and an award winning Facebook marketer, walks you through how to optimize your Facebook presence for your business or organization. More
tagged: white paper
January 28, 2011
The New Moment of Truth: How Technology Has Influenced Purchase Decisions and How Savvy Marketers Can Capitalize
Searches for terms including "healthy breakfast" and "stain removal" have more than doubled in the past year. Why? More
tagged: webcast
January 11, 2011
Social Media: The Marketer's Challenge
Over the last few years, the use of social media has been a hot topic, and one that has generated more questions but few answers. Aquent recently conducted a study to understand marketers’ uses of and challenges with social media. The study found that marketers realize that social media is an important part of their ov... More
tagged: white paper
December 14, 2010
The Webby Debates Presented By Aquent: Social Media is Overrated
Is social media like reality television? Can anyone use social media to achieve fame and fortune? What's the value of a follower? More
tagged: webcast
November 24, 2010
The Webby Debates Presented By Aquent: We Can't Ignore Paywalls
The debate, "We Can't Afford to Ignore Paywalls," showcased Janine Gibson, editor of guardian.co.uk, debating Robert Shrimsley, Managing Editor of FT.com. Milo Yiannopoulos, of telegraph.co.uk joined as moderator. More
tagged: webcast
November 18, 2010
Dodging the Vectors
The nature of design is changing. It's critical that marketers and designers respond to the new social and business dynamics that drive the industry in order to achieve success. More
tagged: webcast
October 28, 2010
Why It's So Important To Be Likeable on Facebook and How To Do It
With over 550 million users and growing, Facebook is the single most important social media platform for marketers to understand and leverage. More
tagged: webcast
September 09, 2010
SEO 101 - Learn the Basics of White Hat SEO!
This one-hour SEO webcast presented by Nick Stamoulis, founder and SEO Expert of Brick Marketing will teach you the basics of how to optimize your website and build your overall online presence. More
tagged: webcast
August 10, 2010
AMA|Aquent - The 2010 Marketing Salary Survey
Aquent and The American Marketing Association (AMA), the largest marketing association in North America, have joined forces to provide you with the latest salaries, research and insights for Marketing Professionals. More
tagged: survey
July 27, 2010
2010 Trends in Marketing: Salaries, Strategies and Beyond
In this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing. More
tagged: webcast
June 29, 2010
Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on the use of mobile devices in our culture and how to communicate effectively on the mobile platform. More
tagged: webcast
June 03, 2010
2010 AIGA | Aquent Survey of Design Salaries
The AIGA | Aquent Survey of Design Salaries is the most comprehensive annual survey of compensation data for the communication design profession in the United States. More
tagged: survey
May 27, 2010
Status Quo Disrupted: Brand Transformation Lessons that Drive Business Results
Anaezi Modu of REBRAND™ believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn how to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable. More
tagged: webcast
April 27, 2010
Mobile Analytics: Digital Strategies and Measurement Challenges
With new technologies putting the Internet in everyone’s pocket and an exploding apps market taking the possibilities to dizzying new heights, mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off, and for that, new met... More
tagged: webcast
March 25, 2010
Demystifying Social Media Measurement
Presented by: John Lovett, Senior Partner, Web Analytics Demystified
The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr More
tagged: webcast
March 01, 2010
Going Mobile - A Practical Guide
In this webcast, Peter Barclay, co-founder of Vaya Mobile gives practical advice on...the mobile landscape, mobile apps vs. mobile web, the key steps to mobile development, and how to approach mobile strategy. More
tagged: webcast
February 18, 2010
Marketing Mix Models: Maximizing Marketing Effectiveness in a Changing Environment
This webinar will address what needs to be different in Marketing Mix Models to continue to improve marketing performance. More
tagged: webcast