Results for Tags: "SEM" (9 results found)
October 28, 2010
5 Things People Forget about Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Everyone knows that SEO and SEM are important components of contemporary marketing, but there is so much advice out there about how to do it right, that it can get pretty overwhelming. In the interest of cutting through the noise, we asked Laurie to tell us the five things that people most frequently forget about SEO a... More
September 14, 2010
Create an Effective Online Marketing Organization
To develop an online marketing function that will drive ROI for an organization, companies need to understand and know how to leverage a key set of knowledge areas. Although bringing this online marketing function in-house is the ideal structure, you do not need to hire a large base of as permanent employees, nor can ... More
tagged: SEM, digital, online marketing
June 16, 2009
Google Adwords Bid Simulator Reference Guide
Checking out the new Google Adwords bid simulator. More
tagged: SEM, digital, online marketing
June 15, 2009
Why Interactive Advertising Needs a Creative Revolution
Advertising can work in subtle ways. It can boost profitability, even for large brands in developed markets, which are normally sluggish and rarely see sustained sales increases. Advertising is not as weak as it seems, just difficult to measure. More
tagged: SEM, advertise, analytics, web, online marketing
June 12, 2009
Quick SEO Trick with Facebook
Starting on Friday, June 12th, at 11:01pm in your time zone, you'll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile. More
June 11, 2009
Are You Prepared for Google Trademark Terms?
Whether you’re buying keywords or policing your brand, Google’s end to the ban on trademarked terms in search ads represents a seismic shift in SEM. More
tagged: SEM, digital, SEO, online marketing
January 14, 2009
Great Digital Marketing Managers Look Like This
Great digital marketing managers have several things in common: they are passionate users of technology; they exhibit a fanatical attention to detail; they know how to connect the dots in very complex, dynamic systems; and they are skilled at translating business needs into technological reality. More
April 04, 2008
Dropping SEO Science
VIDEO: The other day when I posted Laurie Baldwin's thoughts on the five things that people forget about SEO and SEM, I forgot to mention the sixth thing: you can rap about it. More