Results for Tags: "Social Media" (39 results found)
September 11, 2012
Tips For Hiring a Community Manager
What does their social profile look like? Do they understand your business? Are they a GOOD multi-tasker? Are they resourceful? More
September 08, 2012
It Takes a (Social) Community to Raise Your Brand
It’s unfortunate many companies still lack at least a community manager, let alone a social media team. Is yours one of them? More
tagged: blog
September 04, 2012
Outdated Work Profiles Are So Yesterday
A job seeker’s time is valuable. This is one reason we’re excited to introduce Aquent’s latest talent tool, Social Update. This is a quick and convenient way for job seekers in our network to let our agents know of any new skills, education, and experience they’ve acquired. More
tagged: job hunting, blog, résumé
August 27, 2012
Why You Need A Social Media Manager
Social media platforms continue to evolve and more are launching regularly, which moves having a Social Media Manager from “nice to have” status to “must have.” This means it's time to ask: Will you make it a priority to get serious about your social community or continue to fall behind? More
August 01, 2012
Who’s Your Company’s Socialite?
A strong Community Manager is the point from which all your audience engagement flows. Depending on the size of your business, you may have a Community Manager who builds the foundation for your future social expansion, or leads a team that reaches across all channels in a consistent voice. More
May 22, 2012
Develop a Winning Combination for Social Media Integration
So what are the key strategies for attracting and developing the right team? And once you have the team in place, what are the best practices they'll need to follow for effective social media integration? Join us on Thursday May 24, 2012 at 1:00 PM EST for a 60-minute MarketingSherpa webcast sponsored by Aquent, to f... More
tagged: webcast
September 13, 2011
Successful Social Media Engagement
You’ve branded your social media sites. You’re generating great content. Now what can you do to grow your social media following? Here are five tips for creating a thriving social media community. More
tagged: digital
August 12, 2011
Making the Most of Your Social Media Investment
To build a thriving social media community, brands are striving to integrate social media with their marketing activities. As they do so, they’re finding a dearth of best practices in social media. More
June 03, 2011
Healthcare Conversations in Social Media
A few years ago my husband was complaining of pains on one side of his stomach. He was quick to write it off, telling me he must have eaten some bad chili and was going to try to get some sleep. Always the worrier, I got onto WebMD and quickly found his symptoms were classic signs of appendicitis. As it turns out, I'm ... More
tagged: digital, brand, webcast, healthcare
November 29, 2010
Top 5: Emerging Brand Trends on Facebook (from Mashable)
Facebook has become the behemoth in the room. It's total world domination is just beginning, it seems, so the sooner we all jump on this band wagon the better. More
November 22, 2010
Comprehensive List of Social Media Links: Tips, Tools, Apps and Guides
For the past nine months or so, Colin Welch, a Training Manager at Silicon Beach Training, has been compiling a comprehensive list of Social Media Tips, Tools, Apps, and Guides. More than 733 people participated and the list is enormous – both in length and usefulness. More
November 08, 2010
Social Media Governance
Does your company have social media policy? If you need to create one, here is a list of 160 social media policies from companies (some very large at that) and organizations. More
tagged: digital
October 26, 2010
Great Social Media Blog from Lon Safko - 10 Commandments
As an author of The Social Media Bible, I am often asked, “What do I need to do engage my company, my products, and myself in social media?” More
tagged: digital
October 25, 2010
Twitter Chatter Predictive of Stock Market Trends (MIT Technology Review)
Has Twitter become so powerful and pervasive that it can actually predict the stock market? What does this mean for social media? More
tagged: digital
October 21, 2010
Aquent's Ad Campaign Goes Viral: InternetOnlineWebsite.com
InternetOnlineWebsite.com is designed to highlight some of the disciplines in marketing and design needed to execute great online efforts and uses interactive pop-ups to let visitors discover more about these roles. There's also a direct line to Aquent's specialized experts that can get you started right away. More
tagged: digital, web, online marketing
October 06, 2010
Top 10: To Dos to SEO Your Blog
A year ago I started my blog and spent a few months creating content. Then I launched my blog in January and got just a trickle of traffic. What to do? I formed a blogging group of moms who were also launching blogs and we met regularly, sharing what we learned and bringing in guests to fill in gaps of knowledge. Th... More
August 19, 2009
Social Media Recruiting: It's a Tool, Not a Strategy
Maximizing social media as a networking tool while not overlooking essential utilization of core recruiting skills: making a human connection and being able to influence, negotiate, etc., is applicable to anyone in a business where developing relationships and networking is crucial to succeeding. More
tagged: hiring
June 16, 2009
Google Adwords Bid Simulator Reference Guide
Checking out the new Google Adwords bid simulator. More
tagged: SEM, digital, online marketing
June 12, 2009
Quick SEO Trick with Facebook
Starting on Friday, June 12th, at 11:01pm in your time zone, you'll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile. More
June 09, 2009
Networking: A Quick Checklist
LA’s interactive team recently had their inaugural first shindig for the Los Angeles Web Design and Development Group Meetup, the purpose of which was to facilitate a networking event for registered and non-registered talent within the interactive space. More
tagged: job hunting, hiring
June 03, 2009
Twitter Talk in More Than 140 Characters
I recently had the exciting opportunity to speak at a Media Leaders networking event on one of my favorite forms of social networking: Twitter. More
tagged: digital
May 07, 2009
Viral Marketing... The Next Installment
How does one seed the viral marketing idea? And where does one go to seed it? If we look at the evolution of the net it took the following paths… More
tagged: digital
April 07, 2009
Social RE-Media (or The Importance of Networking)
Networking is huge (especially now) in finding opportunities. You know the old saying, “it’s not what you know but who you know.” More
tagged: job hunting
April 06, 2009
More Characteristics of Viral Marketing...
Viral marketing is an online tool which plants the seed of an idea, product or service which later on spreads virally through social networks. More
tagged: digital, online marketing
March 06, 2009
Some Lessons In Viral Marketing... Part 2
As friend of mine recently pointed out that the oldest viral marketing meme was a “yawn”. A yawn is an expression, transmitting itself, that is contagious in spreading and does so with great rapidity. More
tagged: digital, online marketing
March 03, 2009
Some Lessons in Viral Marketing... Part 1
Why is it that a sure shot way of spreading information by word of mouth is telling a bunch of people something and asking them not to pass it on? Why is it that bad news always travels faster than good news? It is amazing the way in which information on an office affair or someone getting a divorce is more spoken abou... More
tagged: web
February 21, 2009
"Network Like Hell and Never Give Up!" - Interview with an Ad Man
Jack Goldenberg is a creative copywriter represented by agent Randi Martin in Aquent’s New Jersey office who, since cracking into the industry over 30 years ago, has served as the creative muscle behind such influential product launches as the McDonald’s Happy Meal, Cabbage Patch Kids, Pop Rocks candy, and most recentl... More
tagged: job hunting, copywriting
December 19, 2008
Getting All Methodical, Twitter Style
The moral of the upcoming anecdote, however, is not that getting a lot of followers is an end in itself. Instead, it’s that methodically building relationships works. More
tagged: digital
December 11, 2008
Kevin Bacon Must Be a Pretty Chipper Guy
“Knowing someone who is happy makes you 15.3% more likely to be happy yourself, the study found. A happy friend of a friend increases your odds of happiness by 9.8%, and even your neighbor’s sister’s friend can give you a 5.6% boost.” More
tagged: digital
November 11, 2008
5 Video Guides to Social Media and Social Media Marketing
Here are 5 (count ‘em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it. More
tagged: digital
November 03, 2008
Social Media Design and Creative Infrastructure
Links on social media design and creative infrastructure. More
tagged: digital
August 22, 2008
"Blog You"
As a veteran Blogger and Internet Merchandise Rater, I hope you’ll understand that, as a Citizen of the Web World, that there is nothing in my life that cannot be rated, recommended, or commented upon. Just so you can understand a typical day in my life, I’d like to give you a rundown of this morning, which started of... More
tagged: digital
July 23, 2008
I Recommend the Book Here Comes Everybody by Clay Shirky
I just finished reading Clay Shirky’s masterpiece, Here Comes Everybody, and feel compelled to recommend that you read it. More
tagged: digital
July 17, 2008
On the Web, No One Knows How Fuzzy You Are
We recently conducted a survey of internal staff asking them to name the marketing piece or campaign we’ve run that they liked the best. The most popular item named was a direct mail piece we sent out some years back that everyone refers to as “the fuzzy postcard.” More
tagged: digital
July 12, 2008
Flogging a Dead Horse: You've Gotta Network, but You've Gotta Have Something to Network
As part of Aquent’s sponsorship of the American Marketing Association, I write an “Ask the Expert” column about marketing careers on their site. One question I get a lot goes something like this, “I’m applying for jobs and sending my resume out but I’m not getting any responses. How can I get my application to stand ou... More
tagged: job hunting
February 27, 2008
Blogging 101: It's the Links, Stupid!
While doing a bit of research on Debbie Weil, I came across her compilation of the “Best Top Ten Lists” for 2007. What threw me for a time-loop was this list of “Top 10 Tips for New Bloggers” assembled by the fellow who coined the term “blog,” Jorn Barger. More
February 22, 2008
Reputation Compulsion
Aquent will be sponsoring an AMA Webcast entitled, “7 Steps to a Stellar Online Reputation,” presented by Andy Beal, who recently co-authored (along with Professor Judy Strauss) a book on the subject of online reputation management called, Radically Transparent. More