July 18, 2012

The Top 3 Aquent/AMA Webcasts So Far This Year

Much like your favorite TV show, Aquent is on an AMA Webcast ‘hiatus’ for the summer. Since things might be a bit slower for you right now, we thought we’d share our three most popular webcasts from the first half of the calendar year – just in case you want to take some of your downtime for professional development. More

tagged: webcast

May 22, 2012

Develop a Winning Combination for Social Media Integration

So what are the key strategies for attracting and developing the right team? And once you have the team in place, what are the best practices they'll need to follow for effective social media integration? Join us on Thursday May 24, 2012 at 1:00 PM EST for a 60-minute MarketingSherpa webcast sponsored by Aquent, to f... More

tagged: webcast

April 18, 2012

How To Do More With Less: Exploring Decoupling Strategy and Execution for Marketing Projects

Decoupling is a strategy that works; brands around the world are adopting this very effective strategy and saving real marketing dollars. More

tagged: webcast

March 21, 2012

5 Tips to be 'Mobiltastic'

In the fast-evolving mobile market, companies can’t afford a misstep or forgo a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company. More

tagged: webcast

February 15, 2012

Driving Change with Creativity

Think design is just about creating products or logos? Think again. In fact, designers can help businesses to innovate, solve problems, and grow in new ways. More

tagged: webcast

January 18, 2012

Marketing to Your Customer's Brain

Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. In this webcast, Roger Dooley, Author and Founder of Dooley Direct talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain. More

tagged: webcast

November 10, 2011

Brand Consistency is Killing Digital Advertising

Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. More

tagged: webcast

October 12, 2011

Flexible Workforce Strategies to Improve Your Marketing Team's Effectiveness

Two-thirds of marketers working 51 or more hours a week rate their work life as "extremely stressful"— more than double the rate of those working 40 hours or less. More

tagged: webcast

September 15, 2011

Successfully Tackling Emerging Marketing Trends

Emerging trends in social media and mobile marketing are sparking tremendous demand for key digital marketing talent. More

tagged: webcast

June 15, 2011

How User Centered Web Design Techniques Enhance Online Marketing

When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to online and offline marketing. More

tagged: webcast

June 03, 2011

Healthcare Conversations in Social Media

A few years ago my husband was complaining of pains on one side of his stomach. He was quick to write it off, telling me he must have eaten some bad chili and was going to try to get some sleep. Always the worrier, I got onto WebMD and quickly found his symptoms were classic signs of appendicitis. As it turns out, I'm ... More

tagged: digital, brand, webcast, healthcare

May 18, 2011

Social Networks: The Fabulous Collision of Search and Social

Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. More

tagged: webcast

May 04, 2011

The Webby Debates Presented By Aquent: iPhone vs. Android

CNN Money’s Laurie Segall hosts Josh Topolsky, Editor-at-Large of Engadget and Lance Ulanoff, Editor-in-Chief of PCmag.com as they discuss the timely topics of Android vs. iPhone users, Apple's closed approach and its effects on the market, how Google is learning from Apple in its quest to remain on top, plus much more... More

tagged: webcast

April 20, 2011

Healthcare Social Media: The Conversation That Is Defining Your Brand

Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of your brand – and pharmaceutical companies are sometimes the only voice absent from the conversation. More

tagged: webcast

March 16, 2011

Building the On-Demand Brand: Top 5 Digital Marketing Trends to Capitalize On Now

Call it the digital generation. The websites are so 20th Century. Today, your audience is simply and relentlessly rejecting media and brand marketers that fail to connect with their interests and their increasingly interconnected digital lifestyles. So what are marketers to do? More

tagged: webcast

February 16, 2011

The Youth Mobile Age: Understanding Trends Among the Mobile Youth for 2011

Where would we be without SMS, BBM, Facebook, and MP3s? Youth discovered them first. Find out what's hot and what's not in the Youth Mobile Age in this webcast presented by Graham Brown. More

tagged: webcast

January 28, 2011

The New Moment of Truth: How Technology Has Influenced Purchase Decisions and How Savvy Marketers Can Capitalize

Searches for terms including "healthy breakfast" and "stain removal" have more than doubled in the past year. Why? More

tagged: webcast

December 14, 2010

The Webby Debates Presented By Aquent: Social Media is Overrated

Is social media like reality television? Can anyone use social media to achieve fame and fortune? What's the value of a follower? More

tagged: webcast

November 24, 2010

The Webby Debates Presented By Aquent: We Can't Ignore Paywalls

The debate, "We Can't Afford to Ignore Paywalls," showcased Janine Gibson, editor of guardian.co.uk, debating Robert Shrimsley, Managing Editor of FT.com. Milo Yiannopoulos, of telegraph.co.uk joined as moderator. More

tagged: webcast

November 18, 2010

Dodging the Vectors

The nature of design is changing. It's critical that marketers and designers respond to the new social and business dynamics that drive the industry in order to achieve success. More

tagged: webcast

October 28, 2010

Why It's So Important To Be Likeable on Facebook and How To Do It

With over 550 million users and growing, Facebook is the single most important social media platform for marketers to understand and leverage. More

tagged: webcast

September 09, 2010

SEO 101 - Learn the Basics of White Hat SEO!

This one-hour SEO webcast presented by Nick Stamoulis, founder and SEO Expert of Brick Marketing will teach you the basics of how to optimize your website and build your overall online presence. More

tagged: webcast

July 27, 2010

2010 Trends in Marketing: Salaries, Strategies and Beyond

In this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing. More

tagged: webcast

June 29, 2010

Keep it Short and Useful: Mobile Marketing that Fits into Customers Lives and Delivers Value

In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on the use of mobile devices in our culture and how to communicate effectively on the mobile platform. More

tagged: webcast

May 27, 2010

Status Quo Disrupted: Brand Transformation Lessons that Drive Business Results

Anaezi Modu of REBRAND™ believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn how to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable. More

tagged: webcast

April 27, 2010

Mobile Analytics: Digital Strategies and Measurement Challenges

With new technologies putting the Internet in everyone’s pocket and an exploding apps market taking the possibilities to dizzying new heights, mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off, and for that, new met... More

tagged: webcast

March 25, 2010

Demystifying Social Media Measurement

Presented by: John Lovett, Senior Partner, Web Analytics Demystified

The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr More

tagged: webcast

March 01, 2010

Going Mobile - A Practical Guide

In this webcast, Peter Barclay, co-founder of Vaya Mobile gives practical advice on...the mobile landscape, mobile apps vs. mobile web, the key steps to mobile development, and how to approach mobile strategy. More

tagged: webcast

February 18, 2010

Marketing Mix Models: Maximizing Marketing Effectiveness in a Changing Environment

This webinar will address what needs to be different in Marketing Mix Models to continue to improve marketing performance. More

tagged: webcast

January 01, 2010

In Brands We Trust - Simplicity, Affordability and Sustainability as Key Drivers for Packaging

This webinar will show how simplicity in packaging is what consumers crave, explain why affordability is crucial for today's shoppers and manufacturers, demonstrate how sustainability will continue to play a key role in packaging. More

tagged: webcast

September 29, 2009

Good Marketing - Marketing for Social Good

Surveys consistently report that consumers would choose a brand that "makes the world a better place" over other brands and will pay more for such a brand – even in a recession. How should marketers capitalize on this? More

tagged: webcast

September 01, 2009

Web Standards - Today and Tomorrow

Interactive teams today are faced with rapidly changing technology and a world where online content must stay fresh and relevant to compete. In this climate of change, design and development dollars are wasted as companies struggle without implementing Web standards. More

tagged: webcast

June 23, 2009

The Insights You Need to Successfully Market to Tweens and Teens

Understanding the youth market is crucial for any company attempting to capture the attention of today's tween and teen consumers. More

tagged: webcast

May 01, 2009

Strategy Activation: The Secret To Successful Execution

Scott Glatstein, President of Imperatives LLC and author of Strategy Activation: How to Turn Your Vision into Marketplace Success, offers a webcast. More

tagged: webcast

March 26, 2009

Attributes of a Great Designer: A Conversation with Debbie Millman

Presented by: Debbie Millman, president of the Design Division at Sterling Brands and author of the book "How to Think Like a Great Graphic Designer," and Randy Ricker, Director of Aquent's Graphic Design Practice. More

tagged: webcast

February 16, 2009

Bringing Online Marketing In-House

Presented by Eric Waldinger, Online Marketing Practice Leader, Aquent, this webcast will, among other things, provide an overview of Aquent and the AMA’s recent Hiring Trends Survey. More

tagged: webcast

November 20, 2008

Social Media is About Socializing!

Presenter: Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive. More

tagged: webcast

September 25, 2008

Careers in Marketing: Flux, Flexibility & the Future

Presenter: Matthew T. Grant, corporate blogger and content director, Aquent More

tagged: webcast

June 25, 2008

Leveraging the Value of Email Marketing During a Recession

Presenter: Simms Jenkins, CEO of BrightWave Marketing More

tagged: webcast

May 23, 2008

Web Design for ROI: How Design Impacts the Bottom Line

Presenters: Lance Loveday, founder, CEO of Closed Loop Marketing Sandra Niehaus, VP user experience, creative director of Closed Loop Marketing More

tagged: webcast

February 28, 2008

7 Steps to a Stellar Online Reputation

Presenter: Andy Beal, co-author of Radically Transparent and founder of the award-winning Marketing Pilgrim blog. More

tagged: webcast