October 18, 2012

Use of Flexible Workforce Key for Marketing & Creative Orgs

Our research shows that hiring managers need to strategically determine how best to proactively balance workloads and bring technical expertise to their teams. To accomplish those goals, the flexible workforce is being looked to more and more as a vital external resource. More

tagged: digital, creative, white paper, survey, contracting, blog, mobile, managing, staffing

October 11, 2011

2011 Trends in Marketing: Flexible Workforce Strategies

As the number of marketing channels and media outlets continue to proliferate, organizations are asking more of their marketing departments. With marketers communicating across more channels and... More

tagged: white paper

January 28, 2011

Why It's So Important To Be Likeable on Facebook and How To Do It

With over 550 million users and growing, Facebook is the single most important social media platform for marketers to understand and leverage. In this webcast, Dave Kerpen, CEO of Likeable and an award winning Facebook marketer, walks you through how to optimize your Facebook presence for your business or organization. More

tagged: white paper

January 11, 2011

Social Media: The Marketer's Challenge

Over the last few years, the use of social media has been a hot topic, and one that has generated more questions but few answers. Aquent recently conducted a study to understand marketers’ uses of and challenges with social media. The study found that marketers realize that social media is an important part of their ov... More

tagged: white paper

June 24, 2009

The Business Case for Marketing Resource Management (MRM): Increasing ROI Through More Efficient Use of Marketing Resources

The marketing landscape has changed dramatically in recent years, and marketers are taking full advantage of new media channels, segmentation strategies, and capabilities to produce an everexpanding volume of work. To keep pace with escalating demands on their time, people, and budgets, marketing executives are investi... More

tagged: white paper

June 24, 2009

Managing Global Marketing Execution: A Core Competency

As products, market segments, and marketing messages proliferate globally, marketers face the challenge of how to execute strategies that consistently communicate core product benefits in a manner that reflects local needs, competitive environments, and cultural preferences. More

tagged: white paper

June 22, 2009

Ensuring Product Launch Success: The Often-Overlooked Role of Marketing Execution

Each year, companies launch more than 30,000 new products and services. Of these, marketing experts estimate that 70 percent fail within two years. When new product launches fail, they sometimes do so for a variety of strategic reasons, from flawed market research to poor product development to a bad distribution strat... More

tagged: white paper

June 22, 2009

Successful Creative Briefs: Linking Business Objectives and Creative Strategies

Call them what you will—“creative briefs,” “design briefs,” “marketing briefs,” “communications briefs,” or even “objectives and strategies statements”—the actual name is less important than helping creative and marketing professionals to fully understand and appreciate their potential value to any design initiative wi... More

tagged: white paper

February 10, 2009

The Pragmatic Recession: What's Different This Time Around?

It seems at least one pattern has emerged creating common ground among many—the characteristics of this recession are very different than those of past incarnations. More

tagged: white paper

February 09, 2009

Where You Stand Depends on Where You Sit:A Contextual Assessment of Marketing Challenges, Compensation, and Job Satisfaction

It’s not easy being in marketing management today. A dramatic shift in the marketing landscape—increased globalization, multiple media platforms, an explosion of market segments—has coincided with an uncertain economy and shifting organizational dynamics. More

tagged: white paper

February 08, 2009

Powerful Content Resources: A Short E-book Full of Links and Information About the Digital Media Content Business

This collection of tips and best practices will help you make your content a powerful asset for your organization. The resources, links, and recommendations in this document will be helpful to creative and technical professionals who work with digital media content assets such as text, videos, illustrations, photos, an... More

tagged: white paper

February 07, 2009

Managing Co-Employment Risk When Using a Staffing Agency

Co-employment is an important issue for any company using long-term contractors.1 In 2000, Microsoft’s $97 million settlement for benefits liability to the contract workers who provided services from 1987 to 2000 raised co-employment awareness nationally. To limit exposure to co-employment benefits risk, companies have... More

tagged: white paper