Results for Topics: "Managing Creatives" (31 results found)
October 18, 2012
Use of Flexible Workforce Key for Marketing & Creative Orgs
Our research shows that hiring managers need to strategically determine how best to proactively balance workloads and bring technical expertise to their teams. To accomplish those goals, the flexible workforce is being looked to more and more as a vital external resource. More
tagged: digital, creative, white paper, survey, contracting, blog, mobile, managing, staffing
August 31, 2012
You and the Art of Freelance Creative Management
Keeping creative talent engaged isn’t as difficult as it may be made out to be. It just takes planning and a slightly different mindset. Go ahead, be creative about it! More
March 13, 2012
In a Staffing Jam? Take the Talent Bridge
It happens more often than not: You hire a new employee who looks great on paper, gives stellar interviews, but is your department’s worst nightmare. Maybe they lack the skills they claim or just don’t blend in to your company culture. More
tagged: blog
November 03, 2011
Seven Tips for Keeping your Best Creative Talent
Your creative staff is critical to your success. The economy has kept many of these talented people in their current roles, either due to lack of opportunities or not wanting to switch jobs during a volatile economy. As things turn around, how do you keep this talent engaged and happy? Here are seven tips for keeping y... More
May 03, 2011
Five Tips For Managing Creative Talent
Keeping creative talent engaged and, well, "creative" is no easy task. They're artists and dreamers. They don't fit into a square box (they prefer to design the box). But manage them well and they'll wow you every time. Here are five quick tips for making the most of your creative staff. More
March 29, 2011
Out of the Gate and Coding in 20 Minutes
Your client is screaming for their new website, your staff is overloaded, and there is zero time to get your new web contractor up to speed. So how do you make the most of their time? Here are five tips to give your freelance web developer a running start. More
tagged: interactive, contracting, hiring, freelance, web
March 01, 2011
We Could Use a Few More Hands On Deck to Launch This Ship
So, 2011 is off to a better start than 2010, and you are now discovering, quite suddenly, that your department needs to staff up. Not just for ordinary skills, but you need to hire ... "creatives." You need copywriters, interactive designers, front-end developers, and user experience experts – and you need them yesterd... More
tagged: copywriting, freelance, staffing
December 01, 2010
High Quality, Low Cost: 3 Keys to Successful Creative Services Management
Running an in-house creative services function can be uniquely challenging for several reasons, but the most pressing is this: You've got to provide creative solutions and customer service at levels comparable to those of external agencies while saving your clients and your parent organization money, and those cost sav... More
November 19, 2010
A Great Start Begins BEFORE Your Freelancer Arrives: Day 1 Checklist for Success
Before your contractor starts, you should think about how to rapidly achieve productivity. What has to happen for this person to begin working on projects as quickly as possible? More
tagged: freelance
September 15, 2010
2010 Marketing Salary Survey by Aquent and The American Marketing Association
Aquent, the talent agency for marketing and design professionals, and The American Marketing Association (AMA), the largest marketing association in North America, have joined forces to provide you with the latest salaries, research and insights for Marketing Professionals. More
August 28, 2009
10 Tips For Booking Freelancers
If your desk area has started to resemble a small dysfunctional recycling plant, complete with its own ecosystem growing from a well used coffee mug it might be time to face the fact you need an extra pair of hands to lighten the work load. More
August 03, 2009
Three Things Managers Should Do More Often
No matter who you're managing or what those people do, good people management has some common themes. More
July 29, 2009
Why Should Your Employees Stay?
Think about who your key team members are, the ones you really don’t want to lose. Take them out for a coffee and a chat. Ask them why they come to work every day. More
tagged: staffing
March 17, 2009
Working a Nine-Day Fortnight... Taking Flexible Working Hours to the Next Level
Up to half of the companies within STW Communications Group’s stable may introduce a nine day fortnight for staff in a cost cutting measure. This type of initiative could prevent hundreds of staff cuts in these tough times. More
February 27, 2009
As an Employer, Can You Ever Really Detect a Candidate's True Potential During an Interview?
Look beyond the 45 minute time slot you have allocated to make your decision. Look beyond the résumé that sums up their career history and appreciate and recognise what the person in front of you may be able to bring to your business in the long run. More
February 25, 2009
Why Culture/Personality Fit May Matter Less to Web Talent
When you ask web professionals and the people who recruit or hire them to evaluate the importance of the various attributes used to distinguish one Web professional candidate from another, you get some strong agreement – both groups are in accord that work experience and a specialized skill set are the most important a... More
February 16, 2009
Want to Know the Secret Behind Identifying the Best Candidates?
Believe it or not, one of the primary causes behind poor hires lies in the initial selection process where the two most common problems are either not having any recruitment and selection strategy at all, or the belief that one selection strategy can be applied to every single vacancy within the business regardless of ... More
December 18, 2008
"Why Am I Such a Misfit?"
What if Charles Shultz pitched his script for “A Charlie Brown Christmas” in 2008 instead of 1964? More
December 05, 2008
Emotional Intelligence In The Workplace... Why Do I Have To Sit Next To Him?
Emotional Intelligence (E.I. or E.Q. as it is sometimes referred to) is an awareness of how you speak with others, how you manage your emotions, what your body language is saying and overall, how you are communicating with those around you and with yourself. In some industry sectors and in some countries this is consid... More
November 12, 2008
Flexible Work Practices... How Important Are They To You?
Many of us talk about how great it would be to have more flexibility in our work. Perhaps the ability to have a rostered day off every two weeks, to be able to work from home every now and then, or maybe even the option of getting into the office at midday and then working through till 8pm or 9pm – giving you a better ... More
tagged: salary
November 07, 2008
Can "Marketing" Help You Find and Retain Talent?
If marketing works so well that you spend a fortune on it, why aren’t you marketing your jobs? If talent is so important that you are betting the company on it, why aren’t you actually investing in finding and retaining that talent? More
tagged: hiring
October 28, 2008
Defining the "Good" Agency
The other day Amber over at Altitude wrote a post called, “5 Things Good Agencies Do (And One They Don’t).” More
tagged: hiring
October 14, 2008
The New Model for Productivity: Do Less
In this day and age, it’s not about multi-tasking; it’s about working on multiple projects simultaneously, but focusing on one task at a time. More
tagged: hiring
August 28, 2008
Generation Y... The Google Generation @ Work
Generation Y... the google generation @ work. More
tagged: hiring
June 12, 2008
Scott Berkun on Hiring and Managing Project Managers
Scott Berkun may not have written THE book on project management, but he did write a best seller on the subject back in 2005, The Art of Project Management, which has now been updated and reissued under the title, Making Things Happen: Mastering Project Management. More recently, Scott published a rather thought-provok... More
tagged: managing
June 11, 2008
Clients in Every Direction: The Keys to Successful Web Project Management
After initially launching her career in the world of broadcast journalism some years back, Sheila increasingly found herself taking on project management roles across a range of industries. More
tagged: managing
September 27, 2007
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1
In this episode Dave Harrell, the Director of Advertising at Blue Cross Blue Shield of North Carolina, talks about some of the grassroots, infotainment marketing efforts that his group has undertaken recently. More
tagged: digital
September 27, 2007
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 2
In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel" marketing, which tends to push the same message or c... More
tagged: digital
September 27, 2007
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 3
In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. More
tagged: digital
September 24, 2007
Coordinating Print and Web Initiatives: A Webcast Experience
On Thursday, September 27th, Aquent will be hosting a Webcast entitled, "Getting it All Together: Best Practices in Planning for Coordinated Print and Web Initiatives." More
tagged: digital