Results for Topics: "Marketing" (50 results found)
October 18, 2012
Use of Flexible Workforce Key for Marketing & Creative Orgs
Our research shows that hiring managers need to strategically determine how best to proactively balance workloads and bring technical expertise to their teams. To accomplish those goals, the flexible workforce is being looked to more and more as a vital external resource. More
tagged: digital, creative, white paper, survey, contracting, blog, mobile, managing, staffing
September 06, 2012
Don’t Forget Your Creative Brief!
A creative brief is key when you hire freelance writers for your projects. Knowing the following information helps these writers deliver the specific content you need to bring your campaign to life. More
tagged: copywriting, blog, managing, content
September 04, 2012
The Cost Of A Bad Marketing Hire
Even with 25 years as a marketing and creative talent agency, we at Aquent are still floored by shocking stats like: “Forty-one percent of companies estimate that a bad hire costs more than $25,000. One in four say it costs over $50,000.” And these estimates are conservative. More
August 29, 2012
Why Web Data Miners Make Huge Marketing Impacts
As the champions of marketing campaigns and media buyers, web analysts shed light on what works and what doesn’t, freeing up online marketers, designers, writers, and developers to do what they do best. Another excellent benefit of web analysts is that their methodology is consistent across all industries. This means t... More
tagged: interactive, analytics, hiring, blog
August 28, 2012
Quality Writing Rules the Web
Today’s savvy marketers are increasingly adopting content-focused marketing strategies. Using original content from a pool of contract writers is key because this approach achieves three critical goals. More
tagged: copywriting, blog, SEO, content
July 18, 2012
The Top 3 Aquent/AMA Webcasts So Far This Year
Much like your favorite TV show, Aquent is on an AMA Webcast ‘hiatus’ for the summer. Since things might be a bit slower for you right now, we thought we’d share our three most popular webcasts from the first half of the calendar year – just in case you want to take some of your downtime for professional development. More
tagged: webcast
July 13, 2012
Aquent’s Commitment to Affordable Health Benefits
We were interested, along with many Americans, to hear the June 28 Supreme Court decision on the Affordable Care Act (ACA). As one of the first employment agencies to offer our talent benefits, Aquent has always provided great health benefits to our talented marketing, creative and digital contractors who might not oth... More
tagged: contracting, hiring, freelance, blog, staffing, healthcare
May 22, 2012
Develop a Winning Combination for Social Media Integration
So what are the key strategies for attracting and developing the right team? And once you have the team in place, what are the best practices they'll need to follow for effective social media integration? Join us on Thursday May 24, 2012 at 1:00 PM EST for a 60-minute MarketingSherpa webcast sponsored by Aquent, to f... More
tagged: webcast
February 14, 2012
Driving Change with Creativity
How can you use creativity to push the boundaries, and drive change within your business? Do you view design as just another part of the marketing function? Well, you would be wrong in that assessment. In today’s business landscape, design can be the catalyst that drives businesses to innovate, find solutions to busi... More
January 09, 2012
Where brain science and marketing meet
Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli. More
tagged: brand, online marketing
November 09, 2011
Mastering the creative brief
You’re juggling dozens of priorities and under the gun to get a new marketing campaign under way. Do you really have time to write a creative brief? Avoid the temptation to skip it! Why? More
tagged: creative
September 13, 2011
Successful Social Media Engagement
You’ve branded your social media sites. You’re generating great content. Now what can you do to grow your social media following? Here are five tips for creating a thriving social media community. More
tagged: digital
August 12, 2011
Making the Most of Your Social Media Investment
To build a thriving social media community, brands are striving to integrate social media with their marketing activities. As they do so, they’re finding a dearth of best practices in social media. More
July 27, 2011
Goodbye to Brand Consistency?
Marketers have long followed the mantra of maintaining brand consistency, yet with an endless array of customer touch points available to us, is consistency really what we should be striving for? There’s a whole new world of user experiences to capitalize on, and we need to treat each medium differently. More
June 03, 2011
Healthcare Conversations in Social Media
A few years ago my husband was complaining of pains on one side of his stomach. He was quick to write it off, telling me he must have eaten some bad chili and was going to try to get some sleep. Always the worrier, I got onto WebMD and quickly found his symptoms were classic signs of appendicitis. As it turns out, I'm ... More
tagged: digital, brand, webcast, healthcare
May 31, 2011
Why Content Matters In Marketing
Content is becoming increasingly important for marketing success. Today, savvy marketers are embracing a content-focused marketing strategy to achieve critical goals. More
January 18, 2011
Trends for ‘11
Over the course of 2010 there were many ups and downs, stops and starts – some fantastic new opportunities and unfortunately some still struggling through the economic difficulties. Whilst we began to see some signs of recovery throughout the Creative industry, it was still very hard to say how or why. The good news is... More
tagged: digital, user experience, interactive, contracting
November 29, 2010
Top 5: Emerging Brand Trends on Facebook (from Mashable)
Facebook has become the behemoth in the room. It's total world domination is just beginning, it seems, so the sooner we all jump on this band wagon the better. More
November 22, 2010
Comprehensive List of Social Media Links: Tips, Tools, Apps and Guides
For the past nine months or so, Colin Welch, a Training Manager at Silicon Beach Training, has been compiling a comprehensive list of Social Media Tips, Tools, Apps, and Guides. More than 733 people participated and the list is enormous – both in length and usefulness. More
November 08, 2010
Social Media Governance
Does your company have social media policy? If you need to create one, here is a list of 160 social media policies from companies (some very large at that) and organizations. More
tagged: digital
November 04, 2010
How To: Avoid Social Media Fiascoes (from MIT Technology Review)
Why organizations need some new rules to thwart social-media fiascos. "There are no rules yet. There's only what works and what doesn't work," says Guy Kawasaki. More
tagged: digital
October 28, 2010
5 Things People Forget about Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Everyone knows that SEO and SEM are important components of contemporary marketing, but there is so much advice out there about how to do it right, that it can get pretty overwhelming. In the interest of cutting through the noise, we asked Laurie to tell us the five things that people most frequently forget about SEO a... More
October 26, 2010
Great Social Media Blog from Lon Safko - 10 Commandments
As an author of The Social Media Bible, I am often asked, “What do I need to do engage my company, my products, and myself in social media?” More
tagged: digital
October 25, 2010
Twitter Chatter Predictive of Stock Market Trends (MIT Technology Review)
Has Twitter become so powerful and pervasive that it can actually predict the stock market? What does this mean for social media? More
tagged: digital
October 22, 2010
How Big Brands Use Social Media: Kraft Foods (Oreo) Embraces Facebook to Reach Moms
Beth Reilly and her team at Kraft Foods has built a Facebook following of 11 million followers for Oreo Cookies. Her strategy: once you reach critical mass it's usually possible to step back and let your fans talk among themselves, and dive in only to clear up misunderstandings or manage product issues. More
October 21, 2010
Aquent's Ad Campaign Goes Viral: InternetOnlineWebsite.com
InternetOnlineWebsite.com is designed to highlight some of the disciplines in marketing and design needed to execute great online efforts and uses interactive pop-ups to let visitors discover more about these roles. There's also a direct line to Aquent's specialized experts that can get you started right away. More
tagged: digital, web, online marketing
October 13, 2010
Top 10: Best Plugins for WordPress (From AmberlyMauszycki.com)
Amberly Mauszycki from the LinkedIn Group, Moms on the Job , recommends these 10 Wordpress Plugins: Akismet, Commentluv, Contact Form 7, Dean's FCKeditor for Wordpress, Digg Digg, Disqus, Sexy bookmarks, WPing.FM, Twitter Follow Me Box, WP Greet Box. More
tagged: digital
October 06, 2010
Top 10: To Dos to SEO Your Blog
A year ago I started my blog and spent a few months creating content. Then I launched my blog in January and got just a trickle of traffic. What to do? I formed a blogging group of moms who were also launching blogs and we met regularly, sharing what we learned and bringing in guests to fill in gaps of knowledge. Th... More
October 01, 2010
Top 10: Firms that Excel at Engaging Customers (from Marketing Daily)
Engaging with consumers is, of course, key when it comes to marketing. But who are the best of the best? According to brand and communications research agency Hall & Partners, it's eBay, Google, Amazon, Microsoft, Yahoo, Facebook, Coca-Cola, Pepsi, Dove, and Kraft Foods. More
tagged: digital
September 15, 2010
Keep It Short and Simple: How Mobile Marketing Fits into Customers' Lives and Delivers Value
Chi Modu, Chief Transformation Officer of Diverse Insights and DiDigital.net, gives practical advice on: the most effective mobile tools, how to move customers from the mobile channel to action, Mobile Web vs. Mobile Applications, how to effectively engage the consumer in conversation, user acquisition, retention and m... More
September 14, 2010
Create an Effective Online Marketing Organization
To develop an online marketing function that will drive ROI for an organization, companies need to understand and know how to leverage a key set of knowledge areas. Although bringing this online marketing function in-house is the ideal structure, you do not need to hire a large base of as permanent employees, nor can ... More
tagged: SEM, digital, online marketing
August 25, 2010
UX and Marketing on the same page? Upcoming Online Seminar...
Jeffery shares a valuable tool with us that will help get our organizations all on the same page, doing things we want them to do, to help improve our site and our user experience: it's Google's Quality Score. More
tagged: user experience
April 05, 2010
Chiquita Banana Brand Refresh
When you think Chiquita, you think banana. And when you think Chiquita bananas, you think of their iconic blue sticker, right? More
tagged: brand
October 30, 2009
Rebranding: Right Or Risky?
A company rebrand is, ideally, a fantastic opportunity for businesses to reinvent and/or refresh themselves within the marketplace, to reinforce and reflect their core values and, above all, to reconnect with consumers. More
tagged: brand
September 17, 2009
AIGA | NPR Case Study
AIGA recently put up a great case study on the redesigned NPR.org website. More
tagged: brand
August 31, 2009
Web Analytics Data...Leaving You With More Questions Than Answers?
Most organizations today use sophisticated analytics packages to closely monitor their websites. As it turns out, web analytics products provide lots of data, but nothing is actionable, the data has a way of generating more questions than answers because it only reveals when, where, and how users are navigating your si... More
tagged: digital, user experience, analytics, web
August 26, 2009
Best Promotion of Social Media Efforts by a Big Brand: And the Winner Is...
Fast Company featured an article by Julie Rutherford, highlighting successful efforts of social media tactics by large brands. More
August 04, 2009
A Tweet in Time Can Avert PR Mess
Yesterday, the WSJ published and article “For Companies, A Tweet in Time Can Avert PR Mess”. It addresses social media and the relationship that is created between companies and their consumers. More
tagged: digital
August 03, 2009
The Down-Low On DM....
In its report ‘Direct Mail, Email, and Online Advertising 2008′, Open Mind Research Group shows that a large percentage (37%) of people prefer a combination of both mail and email. “Consumers believe email is good at supporting of clarifying mail, and they are more likely to respond if communicated to by both channels.... More
tagged: digital, online marketing, campaign
July 29, 2009
Cheeky Video
Air New Zealand didn’t have to make their in-flight safety video hilarious, but by doing so, it’s turned into a viral marketing campaign. As of a couple weeks ago, this “Bare Essentials” YouTube video has gotten 3 million hits. More
tagged: videos, online marketing
July 13, 2009
Book Review: "Web Analytics Demystified"
In Web Analytics Demystified author Eric T. Peterson takes all that information and explains it in plain terms. More
tagged: SEO
July 10, 2009
10 Steps to Make Your Content a Powerful Asset
Control your content before someone else does. Today much of your content is digital. And it has escaped your grasp. Below I’ll describe your 10 to-do items. You’ll get control of your content, and you’ll grow to understand the power and value that content will bring you. More
tagged: digital, copywriting, content
June 17, 2009
Marketing E-mails Expected to More Than Double in Five Years
If you think you’re getting a lot of junk in your inbox now, just wait a couple of years. More
tagged: digital, online marketing
June 16, 2009
Google Adwords Bid Simulator Reference Guide
Checking out the new Google Adwords bid simulator. More
tagged: SEM, digital, online marketing
June 15, 2009
Why Interactive Advertising Needs a Creative Revolution
Advertising can work in subtle ways. It can boost profitability, even for large brands in developed markets, which are normally sluggish and rarely see sustained sales increases. Advertising is not as weak as it seems, just difficult to measure. More
tagged: SEM, advertise, analytics, web, online marketing
June 12, 2009
Quick SEO Trick with Facebook
Starting on Friday, June 12th, at 11:01pm in your time zone, you'll be able to choose a username for your Facebook account to easily direct friends, family, and coworkers to your profile. More
June 11, 2009
Are You Prepared for Google Trademark Terms?
Whether you’re buying keywords or policing your brand, Google’s end to the ban on trademarked terms in search ads represents a seismic shift in SEM. More
tagged: SEM, digital, SEO, online marketing
June 03, 2009
Twitter Talk in More Than 140 Characters
I recently had the exciting opportunity to speak at a Media Leaders networking event on one of my favorite forms of social networking: Twitter. More
tagged: digital
June 01, 2009
Book Review: Web Design for ROI
Your company may have hundreds of fantastic products for which the public is hungering, but if the home page is too cluttered with information and images, then your site may not be doing its job. More
tagged: digital