Results for Topics: "Podcast" (9 results found)
March 28, 2008
New Podcast: Erik Hauser Talks about Experiential Marketing, Emotional Connections, and Gene Simmons!
Ever since I spoke to Erik Hauser last year I’ve been looking for an opportunity to speak with him again. He’s optimistic, he’s infectiously enthusiastic, and he has a lot to say on a lot of different topics almost any hour of the day or night (as anyone who follows the Experiential Marketing Forum knows). More
tagged: digital
February 28, 2008
Debbie Weil on Corporate Blogging: A Podcast Experience
Debbie Weil on Corporate Blogging: A Podcast Experience More
October 09, 2007
Eric T. Peterson and the eMetrics Summit - A Podcast Experience
Eric T. Peterson and the Upcoming eMetrics Summit - A Podcast Experience More
tagged: digital
September 27, 2007
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 1
In this episode Dave Harrell, the Director of Advertising at Blue Cross Blue Shield of North Carolina, talks about some of the grassroots, infotainment marketing efforts that his group has undertaken recently. More
tagged: digital
September 27, 2007
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 2
In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel" marketing, which tends to push the same message or c... More
tagged: digital
September 27, 2007
New Aquent Podcast Mini-Series: Coordinating Print and Web Episode 3
In this third and final installment of our podcast mini-series, we speak with Carol Burke, Senior Director of Marketing and Communications at AMN Healthcare. More
tagged: digital
September 24, 2007
Coordinating Print and Web Initiatives: A Webcast Experience
On Thursday, September 27th, Aquent will be hosting a Webcast entitled, "Getting it All Together: Best Practices in Planning for Coordinated Print and Web Initiatives." More
tagged: digital
August 24, 2007
Marketing vs Finance - A Podcast Experience
A few months back I created and posted a podcast here on producing successful creative briefs. Now I've returned to the podcasting arena with another podcast on the tensions between Marketing and Finance. More
tagged: digital
May 21, 2007
First Ever Aquent Podcast: Talking About Creative Briefs
Following last week's AMA webcast, Successful Creative Briefs: Linking Business Objectives and Creative Strategies, sponsored by Aquent, we convened a virtual roundtable to continue the discussion of best practices in producing effective creative briefs. More
tagged: digital