Tropicana: Old vs New, Old wins
- April 03, 2009
- 0 Comment(s)
- Tags: brand
I’m typically quite a big fan of clean, simple design. But there was something just not right about the new Tropicana packaging. Looks like the world agreed.
Tropicana Line’s Sales Plunge 20% Post-Rebranding
OJ Rivals Posted Double-Digit Increases as Pure Premium Plummeted
By Natalie Zmuda Published: April 02, 2009
NEW
YORK (AdAge.com) — Tropicana’s rebranding debacle did more than create
a customer-relations fiasco. It hit the brand in the wallet.
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