Description of Project:

For Sallie Mae, the nation's top financial services company specializing in education, its presence on the web is crucial to its customer service. That's because Sallie Mae does far more than simply service student loans—and many of its stakeholders and customers are highly tech-savvy. In order to assure that its online presence is the best it can be, it has for many years relied on Aquent talent.

When Sallie Mae had constrictions on its budget and could not augment in its own team with direct hires, Aquent stepped up with the right professionals at the right time. Aquent talent assisted in building out one of its web sites but also provided marketing support for the brand in the K-12 education space on the company's site. Aquent talent worked with Sallie Mae to help them build a presence in social media, and, with the Sallie Mae team, helped rebuild the web backend.

At that time, Sallie Mae was also undergoing major changes, moving from Virginia to Delaware. Such moves often cause significant staffing turnover, and Aquent talent helped to fill significant gaps. One Aquent professional moved with the company to Delaware, and now works with Sallie Mae full-time.

Services that Aquent has provided Sallie Mae include web quality assurance, marketing data analysis, marketing communications coordination, web design, database analysis, interactive design, and marketing.