Web Graphics Production

Level

Technical &amp Graphic Skills

Artistic Skills

Software

Years

I

Uses clip art and graphic elements provided by others.

Should have decent eye for color and layout spacing.

Photoshop (basic)

1

II

As above, plus: Can create simple graphic buttons or background textures. Basic understanding of color-palette and graphic-compression issues.

Probably has some print production background. Good sense of color and layout; can usually accurately interpret a designer’s intentions.

Photoshop with ImageReady (intermediate)
Fireworks
Illustrator or FreeHand

3+


3+

III

As above, plus: Can create complex graphic buttons, button bars, banners, and logo-like or iconic elements. Can create animated gifs (mostly of the alternating-image or revolving-icon type, not morphing or true organic-motion animations). Good understanding of color-palette and graphic-compression issues.

As above, plus: Can draw from photographic reference. May scan photos and then filter them in Photoshop or other programs to approximate hand-painted look.

As above, plus:

DeBabelizer, ImageReady, or Fireworks (for automating the batch processing of large numbers of images)

Generator

Gifbuilder or Gifmation  (Mac )
Flash or LiveMotion

Director (basic, including Shockwave export but not Lingo programming)                            



1+




2+




3+

IV

As above, plus: Can create complex animations of inorganic forms, including dancing type, flying logos, and morphing. Can assemble animations in a variety of programs and optimize them for download time/color/other issues. May be able to conceptualize and create 3-D imagery for Web integration (VRML or other). (Free-floating images of objects that can be rotated and viewed in virtual space.)

As above, plus: May be able to draw pencil sketches, scan them, and then overpaint them in Photoshop or Painter, with pleasing results. (However, the emphasis here is still technical; may not be a true Illustrator, who has years of art training or experience and a distinctive style.)                        

As above, plus:
Photoshop (advanced)
Painter

Director (as above); or possibly other animation software or any 3-D software

Flash or LiveMotion

After Effects

VRML


5-7


2+



3+