Web Management

Level

Title

Function

Skills

Years

I

Assistant Producer or
Assistant Project Manager

Position exists on large Web teams only. Coordinates writing / design team of specific subsection of site; may coordinate only one function for entire site, such as graphics, content research, writing, programming, etc.

Probably knows HTML or at least how to use graphical Web-editing program. May know how to perform specific graphic-production tasks as well (see Web Graphics Production page).

II

Producer
or
Project Manager

Generally knowledgeable about Web-development process. May know HTML. Familiar with programming and database concepts and options but is not a programmer. Managerial and general communication skills. Flexible and creative orientation.

III

Site Manager

Emphasis here is on ongoing maintenance and upgrading of existing site. Typically not an agency position; works for the company that owns site. May have been the producer of the site; then became site manager once the initial build stage was complete. Specific functions similar to producer.

Generally knowledgeable about Web-development process. May know HTML. Familiar with programming and database concepts and options but is not a programmer. Managerial and general communication skills.

IV

Executive Producer

Overall charge and responsibility for implementing company goals for site. Connect senior management’s strategic vision with site’s artistic, technical, budgetary, time, and staffing implementation. May also function as client contact or account executive (if working for an agency). Essentially an executive position; the Web project may be only one part of this person’s job.

Executive, managerial, and communication skills. Understanding of company’s marketing and / or operational strategy. Familiar with budgetary process. Familiar with Web, especially competitors’ sites.