200016248 - Search Optimisation Analyst (SEO)
London Victoria
- Location, City:
- London Victoria
- Salary:
- £28k to £30k
- Start date:
- 03/12/2012
- Consider Relocation:
- No
- Job Number:
- 200016248
SEO Analyst – Microsoft - £28k-£30k – ASAP start
We are urgently recruiting for an SEO Analyst role at MSN, to provide analytics data for the daily morning meeting, in order to ensure MSN’s content is the most relevant on the web.
You will be driving the SEO strategy for MSN, and be able to think on your feet and respond to the latest developments in search. This is a fast-paced role, where you will start at 07:30 AM ready to deliver the latest search trends at the morning meeting at 08:30 AM. You will be using Google Trends, Google Analytics, Hitwise, and Omniture tools to generate this data, and it is expected that you have a deep understanding of how to use these tools.
They are looking for someone who has previous experience of working for a content publishing website and possesses excellent written English skills.
Candidates must possess advanced Excel and Powerpoint skills, knowledge of Omniture a plus. You must be confident presenting your findings in front of managers on a daily basis.
The contract runs until the end of June 2013, with an option to extend based on performance. The salary for this position is £28k-£30k pro-rata.
More information:
The four key skills the manager requires are:
- SEO expertise
- Communication to teams on all levels effectively
- Strong influence and impact
- Numeracy literate
They will be a strong relationship builder with excellent influencing skills and intelligent relationship building strategies, they will be able to communicate clearly and effectively.
Team/Department Mission
MSN UK is part of MSN. This multi-billion-dollar-a-year website network has 24.7 million unique users a month in the UK, more than bbc.co.uk, Sky Online or Yahoo!, and 56 per cent reach across the UK’s internet audience, MSN UK utilises the power of Microsoft’s technology expertise and offers unrivalled breadth of opportunity for editorial and advertising innovation. (data from Comscore, Aug 2012)
Historically MSN UK has benefited from a large amount of network traffic from sources such as Internet Explorer and OEM PC-derived default homepages, and log-outs from Hotmail, etc.
MSN UK has a new policy of expanding its traffic sources significantly and a central focus is Search Engine Optimisation (SEO). MSN UK wishes to launch a new programme to enable all of our key channels to receive at least 20% of monthly visits from search engines. Some channels like MSN Cars already achieve this and it is now the intention to move all our channels to that position.
Role Purpose
The candidate needs to become the driving force of SEO in MSN UK.
Given a wide remit to drive performance in this area, the role of the SEO Analyst is to work closely with the homepage and channels teams to boost visibility of all our stories and sites on all major search-engines.
Key Accountabilities
The candidate needs to be the point-person for all matters SEO for MSN UK.
Starting at 0730 every morning, they need to be analyzing Hitwise, Google Analytics and Omniture to identify the search terms which account for the main search topics that day. They need to articulate this data in an easy-to-understand way to the MSN UK content meeting that occurs at 0830 every morning:
- Communicate instructions for Headline optimisation
- Create a keyword ecology on editorial pages
- Create a link ecology on editorial pages
- H1/H2 tag optimization
- Aggressive targeting of new search terms as new products are released
- Aggressive defending of existing search term positions on major search engines – e.g. by updating on same URL
- Work with the editorial teams to create excellent headlines and keyword ecology on their stories
- Integrate their recommendations into the editorial workflow
- Create ways to reflect social media output in SEO
- Be able to hold SEO training workshops with editorial staff
- Have strong communication skills. The candidate must be able to bring the team with them and actually implement all their recommendations
- Be able to present to senior management, and translate complex SEO terminology into non-expert language
Key Success Criteria
- Leading and inspiring the team to excellence and coming up with new and fresh approaches in SEO
- Move all MSN UK to a position whereby all of its key channels to receive at least 20% of monthly visits from search engines.
- Create high-ranking, defendable positions for high-competition search terms such as Eastenders, X Factor, economical cars, mortgages, credit cards, etc.
- Have all the editorial team live and breathe SEO values
Knowledge, Skills and Experience
Essential Experience
- Solid experience in SEO in an online media organisation
- Sound knowledge of SEO theory including strategy and tactics
- Proven track record in boosting SEO performance
- High degree of data literacy
- High degree of computer literacy, especially in Excel and Powerpoint
- Deep experience of some of Google Trends, Google Analytics, Hitwise, and Omniture tools
- Experience of presenting tactics and strategy to junior, medium and senior staff
- Strong mathematical, analytical and writing skills
- Experience of communicating usable knowledge to engineering teams
- Production of regular management reports
- Strong cross-group collaboration experience
- Deep understanding of internal and external link equity and optimisation
- Experience measuring SEO/SEM performance on large scale websites.
- Experience working in a fast-paced environment (start-up experience a plus)
- Be able to demonstrate an ability to operate under pressure.
Technical / Functional Skills
- MS Office – intermediate level or above
- Expert knowledge of SEO
- Good knowledge of social media.
- Good interpersonal and communication skills.
- Experience using CMSs
- Experience using Omniture (desirable)
- Numeracy and comfort with performance metrics and delivering on them
Qualifications
- Should be educated to degree level or equivalent
Microsoft is an equal opportunity employer and supports workforce diversity.
We are urgently recruiting for an SEO Analyst role at MSN, to provide analytics data for the daily morning meeting, in order to ensure MSN’s content is the most relevant on the web.
You will be driving the SEO strategy for MSN, and be able to think on your feet and respond to the latest developments in search. This is a fast-paced role, where you will start at 07:30 AM ready to deliver the latest search trends at the morning meeting at 08:30 AM. You will be using Google Trends, Google Analytics, Hitwise, and Omniture tools to generate this data, and it is expected that you have a deep understanding of how to use these tools.
They are looking for someone who has previous experience of working for a content publishing website and possesses excellent written English skills.
Candidates must possess advanced Excel and Powerpoint skills, knowledge of Omniture a plus. You must be confident presenting your findings in front of managers on a daily basis.
The contract runs until the end of June 2013, with an option to extend based on performance. The salary for this position is £28k-£30k pro-rata.
More information:
The four key skills the manager requires are:
- SEO expertise
- Communication to teams on all levels effectively
- Strong influence and impact
- Numeracy literate
They will be a strong relationship builder with excellent influencing skills and intelligent relationship building strategies, they will be able to communicate clearly and effectively.
Team/Department Mission
MSN UK is part of MSN. This multi-billion-dollar-a-year website network has 24.7 million unique users a month in the UK, more than bbc.co.uk, Sky Online or Yahoo!, and 56 per cent reach across the UK’s internet audience, MSN UK utilises the power of Microsoft’s technology expertise and offers unrivalled breadth of opportunity for editorial and advertising innovation. (data from Comscore, Aug 2012)
Historically MSN UK has benefited from a large amount of network traffic from sources such as Internet Explorer and OEM PC-derived default homepages, and log-outs from Hotmail, etc.
MSN UK has a new policy of expanding its traffic sources significantly and a central focus is Search Engine Optimisation (SEO). MSN UK wishes to launch a new programme to enable all of our key channels to receive at least 20% of monthly visits from search engines. Some channels like MSN Cars already achieve this and it is now the intention to move all our channels to that position.
Role Purpose
The candidate needs to become the driving force of SEO in MSN UK.
Given a wide remit to drive performance in this area, the role of the SEO Analyst is to work closely with the homepage and channels teams to boost visibility of all our stories and sites on all major search-engines.
Key Accountabilities
The candidate needs to be the point-person for all matters SEO for MSN UK.
Starting at 0730 every morning, they need to be analyzing Hitwise, Google Analytics and Omniture to identify the search terms which account for the main search topics that day. They need to articulate this data in an easy-to-understand way to the MSN UK content meeting that occurs at 0830 every morning:
- Communicate instructions for Headline optimisation
- Create a keyword ecology on editorial pages
- Create a link ecology on editorial pages
- H1/H2 tag optimization
- Aggressive targeting of new search terms as new products are released
- Aggressive defending of existing search term positions on major search engines – e.g. by updating on same URL
- Work with the editorial teams to create excellent headlines and keyword ecology on their stories
- Integrate their recommendations into the editorial workflow
- Create ways to reflect social media output in SEO
- Be able to hold SEO training workshops with editorial staff
- Have strong communication skills. The candidate must be able to bring the team with them and actually implement all their recommendations
- Be able to present to senior management, and translate complex SEO terminology into non-expert language
Key Success Criteria
- Leading and inspiring the team to excellence and coming up with new and fresh approaches in SEO
- Move all MSN UK to a position whereby all of its key channels to receive at least 20% of monthly visits from search engines.
- Create high-ranking, defendable positions for high-competition search terms such as Eastenders, X Factor, economical cars, mortgages, credit cards, etc.
- Have all the editorial team live and breathe SEO values
Knowledge, Skills and Experience
Essential Experience
- Solid experience in SEO in an online media organisation
- Sound knowledge of SEO theory including strategy and tactics
- Proven track record in boosting SEO performance
- High degree of data literacy
- High degree of computer literacy, especially in Excel and Powerpoint
- Deep experience of some of Google Trends, Google Analytics, Hitwise, and Omniture tools
- Experience of presenting tactics and strategy to junior, medium and senior staff
- Strong mathematical, analytical and writing skills
- Experience of communicating usable knowledge to engineering teams
- Production of regular management reports
- Strong cross-group collaboration experience
- Deep understanding of internal and external link equity and optimisation
- Experience measuring SEO/SEM performance on large scale websites.
- Experience working in a fast-paced environment (start-up experience a plus)
- Be able to demonstrate an ability to operate under pressure.
Technical / Functional Skills
- MS Office – intermediate level or above
- Expert knowledge of SEO
- Good knowledge of social media.
- Good interpersonal and communication skills.
- Experience using CMSs
- Experience using Omniture (desirable)
- Numeracy and comfort with performance metrics and delivering on them
Qualifications
- Should be educated to degree level or equivalent
Microsoft is an equal opportunity employer and supports workforce diversity.
Client Description
Internet, Technology, Entertainment Giant.
Posted by
- Shana Hector
- 020 7299 0164
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- Contact Me
