200016367 - Sr. Interactive Marketing Manager, Patient Marketing

The Interactive Product Marketing Manager/Senior Manager, Interactive Patient Marketing defines and oversees marketing programs to consumers, patients, caregivers, communities and health care providers that use social influence, permission-based and relationship marketing techniques, cultural/literacy adaptation and integrated marketing technologies with the purpose of generating better and measurable patient outcomes for our products/therapies.

The Manager/Senior Manager, Patient Marketing role partners with brand marketing and works with key internal/external partners/stakeholders in the strategic positioning, design, development and implementation of patient marketing plans and tactics for the assigned GNE products and/or special projects/initiatives.

This particular position will focus on supporting a to-be assigned brand(s) in the Immunology and Ophthalmology, Neurology or Cardiometabolic disease areas.

Key Accountabilities
Incumbents in the Manager/Senior Manager, Patient Marketing role are generally expected to:
• Identify the strategic priorities, commercial value and role that interactive patient marketing will play in achieving Brand objectives and driving better patient outcomes.
• Lead and/or oversee the design, development, & ongoing monitoring/measuring of patient-centric marketing strategies, plans and tactics for supported brands and their indications such that these will meet or exceed established goals & targets.
• Exercise latitude and independence in managing own work and decision making activities that require regular use of ingenuity and innovation.
• Create and manage project development plans and agency partners, establishing clear goals, success criteria, and KPIs
• Act in complete & total compliance with all laws, regulations and policies
• Assist in the development of 1 year tactical plan and 3 year patient marketing brand plans for supported products, as well as give guidance and make critical contributions from the longer term/longer range patient marketing perspective to brand lifecycle plans.
• Collaborate with Interactive eMarketing and Interactive Marketing Operations & Insights teams to develop integrated iPlans for multi-channel and relationship-based initatives.
• Contribute as an "expert" and champion for the Interactive Patient Marketing Team with internal and external partners/stakeholders - bringing in-depth DTP (direct-to-patient) marketing skills & knowledge
• Participate as and when needed/appropriate in cross-functional or other project teams; helping the overall business to continuously evolve, improve & excel



Requirements:
• Understands where patient marketing must be applied to add value to the business. Familiar with the strategic drivers for the biotech/pharma environment.
• Understand the importance of cross-functional plans, tactics and performance management. Excellent collaboration skills.
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, including measureable objectives and budget management.
• Ability, comfort & commitment in/to operating in a highly regulated environment and industry which requires understanding of the imperative for compliance with company policies, procedures and other relevant internal and external laws/regulations.
• Multi-media/multi-channel promotion and program experience including direct, database and relationship marketing. Experienced with agency and vendor management.
• Demonstrated ability to navigate and succeed within cross functional matrixed environment.
• Other, previous experience working in additional roles within the pharmaceutical, biotech or related industries, such as field sales, managed care, commercial support functions, etc. is preferred
• Strong organizational & time management skills; proven abilities to effectively manage & complete multiple priorities and projects in matrixed organization
• Bachelors Degree, MBA or other related graduate-level degree is preferred
• A minimum of 4 years' previous marketing experience; 2 years' or more previous, relevant pharmaceutical/direct-to patient marketing experience (Rx or OTC)

• Business travel, by air or car, is required occasionally for business meetings and customer interactions

• Must have working knowledge of, or demonstrable aptitude to learn, product development, regulatory and clinical affairs

Our client has been delivering on the promise of biotechnology for over 35 years. They use human genetic information to discover, develop, manufacture and commercialize medicines to treat patients with serious or life-threatening medical conditions. Today, they are among the world's leading biotech companies, with multiple products on the market and a promising development pipeline.

ABOUT AQUENT When you work for Aquent, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you but you know someone who is, please pass this job posting on! We have a fantastic referral program that pays out in cash rewards!