Marketing Research Manager : Richmond, VA : Temporary

Wed, 09 Jan 2013 10:08:08 EST

AQUENT is recruiting for a Marketing Research Analyst.

Here are some things that you will do in this exciting role!

• Consult with a diverse set of clients, peers and leaders on recommendations for marketing research methodologies.
• Utilizes a broad knowledge set of diverse marketing research techniques to make recommendations.
• Understands and analyzes research findings to develop impactful insights that drive strategy and decision making.
• Occasionally presents marketing research insights to business partners and stakeholders that drive business actions.
• Maintains knowledge database of marketing research insights for immediate and extended team.
• Makes trade-offs in research design, timing and implementation to accomplish project objectives while a budgets.
• Partners with and manages vendors as they execute research studies, including sample definition, questionnaire development, field management, analysis specifications and
reporting, timelines, budgets.

Responsibilities:
• Design and execution of impactful Marketing Research efforts aligned to key business needs, including translating findings into actionable business opportunities (also includes data analysis and all process/project management associated with marketing research efforts)
• Consultancy / Building and Sustaining Relationships / Teamwork (consulting with clients/colleagues to solve for business problems through marketing research, including all supplier management).
• Vendor Management including job specification, timelines, field management, reporting, timelines and budgets.
• Some questionnaire design and development, data analysis, development of findings and presentation to stakeholders.
• Special projects as needed.

Basic Qualifications:
• Bachelors Degree in Business, Marketing, Marketing Research, Sociology or Psychology
• 2 Years Marketing experience
• Strong analytic skills, including the ability to identify insights and synthesize how these insights impact the business and related strategy
• 2 Years experience in Market Research conducting qualitative research.
• 2 Years experience in some or all aspects of survey development and questionnaire design
• 2 Years experience in Data analysis and reporting: writing/presentation of detailed reports/presentations
• 2 Years experience in Project / Process Management; ability to take project ownership, lead meetings with confidence and organize small to medium-sized projects from start to finish.
• Resourceful self-starter and team player comfortable in a matrix reporting environment working on multiple priorities simultaneously; works with a high degree of independence
• Strong problem solving skills; comfortable tackling undefined issues/areas and makes grounded assumptions when developing solutions
• Strong writing and presentation skills including the ability to present research plans, recommendations and conclusions based on research insights.
• Ability to travel 50% of the time

Preferred Qualifications:
• 3 Years experience in Market Research across a wide range of qualitative and quantitative methodologies. Research experience must include research design, execution and dissemination of findings.
• 3 Years experience in Data analysis and reporting: Data query, statistical analysis, writing/presentation of detailed reports/presentations to a variety of audiences
• 3 Years experience in Survey development and questionnaire design
• 3 Years experience in vendor management: RFP development, vendor vetting, contract management, project management and post mortem analysis
• 3 Years experience in Project / Process Management

Kara Lyons

Marketing Research Manager : Richmond, VA : Temporary