Chrystal Merriam

Web Designer : Orlando : Temporary

Thu, 10 Jan 2013 12:30:04 EST

Start the New Year with a new job! Aquent is looking for an experienced Web Designer to add value to our client's interactive team by providing web design, development services and interactive design capabilities to a variety of corporate communications needs. These include design and support of websites, email campaigns, e-newsletters and more!

Job Requirements
-3-5 years interactive web design experience with major brands, large corporations or agency experience
-Expert skills in: Adobe Creative Suite 5, Photoshop, Dreamweaver or equivalent HTML editing capabilities
-Experience with WordPress a plus
-MUST provide online portfolio with a variety of samples
-Ability to work well in a team and corporate environment
-Attention to detail and excellent communication skills

This is an on-site opportunity working 40 hours a week, W2 contrat starting at 6-months with the possibility of going much longer. Please send your resume and samples to cmerriam@aquent.com to apply.

Search Engine Marketing Analyst : Orlando : Temporary

Wed, 16 Jan 2013 15:30:03 EST

As a Search Engine Marketing Analyst you will be responsible for the tactical execution of the search marketing strategy. The objective of this position is to develop, implement, optimize and report on search marketing initiatives in order to meet the goals of marketing and technology stakeholders.

Job Responsibilities
-Participate in the implementation and management of Paid Search campaigns and ensure they are setup to track properly with Omniture and internal reporting tools
-Work directly with major search engines to create keyword and copy proposals for new campaigns or accounts based in objectives of marketing partners
-Review and optimize accounts daily in order to maximize efficiency based on account objectives and ensure they are hitting spend goals
-Manage and execute assignments against multiple close in deadlines
-Manage bid rules and optimization at the campaign, ad group and keyword levels to drive account performance
-Utilize Omniture and internal reporting tools to create weekly SEM reports for Account Managers that summarize the performance of accounts for the previous week
-Work with peers to define policies, processes and procedures to ensure a smooth environment that meets all stakeholder requirements
-Execute and report on testing initiatives to test ad copy and landing page variations
-Record and distribute meeting minutes for meetings with key business partners

Required Skills & Education
-3-5 years executing search marketing for a high volume consumer website
-Previous client experience presenting strategies and online campaign stats
-Must have a thorough working knowledge of paid search engine marketing
-Well versed in Google Adwords, Yahoo Search Marketing, and MSN AdCenter paid search interfaces
-Ability to work well with cross-functional teams and prioritize time
-Comfortable working with team members at all levels, including senior management
-Familiar with a major web analytics vendor such as Omniture, Hitbox, Coremetrics or Webtrends to drive marketing decision making
-Previous experience with Facebook advertising
-High proficiency with Microsoft Excel
-Ability to quickly learn new software packages

Please send your resume to cmerriam@aquent.com to apply.

Search Engine Marketing Analyst : Orlando : Temporary

Wed, 16 Jan 2013 15:30:03 EST

Search Engine Marketing Analyst : Celebration : Temporary

Wed, 16 Jan 2013 15:30:03 EST

Sr. Web Analyst : Orlando, FL : Talent Bridge/Temp-to-Perm

Wed, 16 Jan 2013 15:30:04 EST

Are you looking for a new job opportunity to start your year off right? Aquent is searching for a skilled Senior Web Analyst to join our client's team. As a central member of the digital marketing team, the Senior Web Analyst is responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of web analytics tracking systems to ascertain behavioral response to marketing initiatives and effect on online conversion including sales and data collection. Develops compelling and insightful recommendations, and communicates these effectively with the various stakeholders and among cross-functional teams.

Create, manage and distribute critical marketing reports. Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies including our online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, Crystal Reports, SQL, Excel, and Access).

Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental online sales and attendance. Develop A/B and multivariate testing strategies to improve the customer experience online and increase revenue generated per user to the website. Implement and analyze these tests using the Adobe Test&Target platform. Develop internal search KPIs and success benchmarks; use data-driven analysis to increase revenue generated per internal search (platform Adobe Search&Promote), finding the optimal content per search.

Job Responsibilities:
• Strategically develop and implement web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights. Directly implement code when possible and manage web production/IT implementation on more sophisticated tracking. Document all data standards and processes as appropriate.
• Analyze website data on traffic sources and patterns, order volume, conversion funnel, navigation behavior, and product selection. Work on stakeholder-specific analysis including campaign analysis, customer segmentation and profiling. Identify successes, trends, and potential problem areas. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
• Develop and implement processes and procedures to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, etc) and products (including ticket packages, vacation packages, special offers, etc) using A/B and multivariate testing. Drive internal search strategy, pushing visitors to optimal content, whether that is engagement focused or high purchase-predicting.
• Create, manage and distribute data and insights via regular and ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing online analytic tools (Adobe/Omniture Digital Marketing Suite: SiteCatalyst, Discover, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, Crystal Reports, SQL, Excel, and Access).
• Provide operational administration of our web analytics platform based on Adobe/Omniture SiteCatalyst. Serve as primary technical liaison with Omniture and lead end-user training. Maintain page tagging standards and build business processes to streamline tag deployment across web properties.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities.
• Perform other duties as assigned.

Qualifications:
Job Requirements:

EDUCATION: Bachelor's degree from a four year college or university in: Marketing, Economics, Statistics, Business Administration or related (or combination of non-business Bachelor's and Master's in Business) required. MBA preferred.
EXPERIENCE: 5+ years business analysis experience with more than two years hands-on experience with web analytics required; proficiency in the Microsoft Office Suite of products required; experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, IBM/Coremetrics, Webtrends, etc.) required; robust knowledge of digital marketing strategy required; experience programming/ debugging online content created with web languages including HTML, XML, JavaScript and Flash a plus; experience working with relational databases a plus; or equivalent combination of education and experience.

This opportunity is working on-site in sunny Orlando, Florida working for a major brand. For the perfect match they are open to assisting with relocation. Please send your resume to cmerriam@aquent.com to apply.